Zee launches Agency Premier League T20 to promote DP World ILT20
By Staff Writer in Media News on Thursday, 23rd January 2025 at 6:29pm
Zee Entertainment Enterprises Limited (ZEEL) has announced the Agency Premier League T20, a cricket tournament aimed at engaging media partners and promoting the upcoming third edition of the DP World ILT20.
The event, reported by Adgully, will be held in Bengaluru, Delhi, and Mumbai, starting on December 16 in Bengaluru, followed by Delhi on December 18 and Mumbai on December 20.
The Bengaluru leg will feature an inauguration by celebrated Kannada actor and television presenter Ramesh Aravind. Media agencies like Group M, Dentsu, Havas Media and Madison will compete in Bengaluru, with additional teams from OMD, Publicis, and Starcom joining in Delhi and Mumbai.
Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue at ZEEL, said, “The Agency Premier League T20 reflec...
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