About Us

GfK Retail and Technology Australia and New Zealand is a market research firm specialising in tracking point-of-sale-data for the technical consumer goods and entertainment media markets. With offices in Sydney, Canberra and Auckland, we work with retailers, suppliers and manufacturers, providing analysis at a strategic and tactical level. GfK Retail and Technology Australia and New Zealand belongs to the GfK Group's Retail and Technology sector; the global leader in continuous market research services for technical consumer goods.