Learn about the media from the media

Listen to and learn from Australia's most influential people in media

Personalise your pitches

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them.

Each episide of Influencing Insider runs for about 15 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
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Ask your own questions

Influencing Insider is interactive. You can log into every episode as it is being recorded and ask questions that are directly relevant to you and your organisation. 

It's a great way to start a relationship and a dialogue with key media.
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Dozens of guests

Since the launch of Influencing Insider earlier this year, we've interviewed hundreds of guests including journalists from The Australian, Mama Mia, Urban List, Stellar, New Daily and many, many more.

All of these interviews, as well as curated 2 minute highlights,  are available within Influencing's media engagement platform. Before you pitch one of these key media, take the time to understand their needs, what they like and what they don't like.
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I'm a brand, PR agency or organization

I wish to use Influencing to publish my news and announcements, monitor my publicity and find media targets.


I'm a journalist, content creator or influencer

I wish to use Influencing to find sources and request information, monitor my competitors and peers and find PR contacts.