Kleenmaid adopts ‘European Kitchen Studio’ business model.

Based on the popular TV show of the same name, the recent ‘Grand Designs Live’ expo proved the perfect forum in which to showcase the innovative and comprehensive range of Kleenmaid appliances.

Visitors to the Kleenmaid space were greeted by an inspiring display of European appliances, with informed representatives on hand to explain the unique features of each product. Kleenmaid’s ongoing commitment to providing customers with the very best in smart, efficient and stylish appliances was evident to all in attendance.

Kleenmaid has adopted a ‘European Kitchen Studio’ business model. Kleenmaid CEO, Danny Hamilton, explained the rationale behind this new approach:

‘It’s a big task for a salesperson in a traditional retail environment to comprehend all of the features and benefits of the appliances they may be selling, simply due to the breadth of brands and products on offer. In addition to kitchen appliances, they may be selling vacuum cleaners, home entertainment systems, and cooking accessories’.

‘We have introduced the European model, which allows Aussie consumers to buy their appliances through kitchen studio specialists. Getting cabinet makers aligned with the appliance company also ensures a perfect fit of joinery and appliance on every occasion’

Kleenmaid believes this model will give customers the flexibility to tailor their kitchen and appliance choices to their individual requirements.

The Kleenmaid Elevator Oven, a finalist in the 2012 Australian Good Design Awards, garnered particular attention at the Grand Designs Live expo. The excitement around this product from industry professionals and consumers alike, highlights the revolutionary and user friendly approach to design that typifies the Kleenmaid range.

Kleenmaid Appliances continues to enjoy steady growth and high customer satisfaction with their next generation products and improved business model. To experience ‘Next Generation Kleenmaid’, visit  any one of their 39 partner specialists .