ACTIV Brand Management earns new The Block project
By Jonas Lopez in Marcoms News on Wednesday, 25th November 2020 at 8:45pmMelbourne boutique activations and brand experience agency ACTIV Brand Management has engaged Nine TV show The Block on a new undertaking.
The deal involves developing new brand experiences for sponsorship engagement and a virtual event calendar. The centerpiece of the project is the so-called Brand Box, a pre-assembled gift package comprising drinks, snacks, and other treats from several Melbourne businesses, especially those in Brighton.
“The idea behind The Brand Box is to ignite multiple senses. We know that brand activations are 30% more impactful when two senses are engaged and this soars to 70% when three or more senses are ignited. Knowing this, our aim was to create a bespoke sensory journey that captured Brighton’s coastal ambiance, while helping to connect th...
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