Agent99 lands new clients

By Jonas Lopez in Marcoms News on

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Little Train adds new clients

By Jonas Lopez in Marcoms News on
PR/marketing agency Little Train Creative is chugging along with four new clients. For the tech practice, Little Train will run the account for X2M Connect, a new IoT monitoring solutions company for the water and gas utility sectors.  AddendoVault is a digital platform designed to aid people with planning their end-of-life archival materials to be passed down to loved ones.  In the lifestyle sector, Little Train oversees the Australian launch of My Ayurvedic Diary. Established by two Brazilians studying at Ayurveda College in Byron Bay, My Ayurvedic Diary is a special planner notebook to aid people practicing Ayurveda with organising their activities. For the sports practice, the agency will handle the account for Team Sports 4 All, a non-profit that supports underprivileged families whose children want to improve their lives through sports activities

The Concierge starts ReleaseIt representation

By Jonas Lopez in Marcoms News on
The Concierge Agency has started work with digital rentals marketplace ReleaseIt. Launching tonight at 9pm AEDT, the ReleaseIt website offers consumers the ability to rent out items they own if they are in good condition. As part of the promotion, ReleaseIt is running a raffle where users could win an all-inclusive eco stay on Haggerstone Island.  The marketplace tags itself as “the eBay for rentals.

Herd MSL tweaks executive roster

By Jonas Lopez in Marcoms News on
Publicis Groupe PR and communications agency Herd MSL has bolstered its executive team with three new appointees. The agency announced that Rami Mallis, business director of Herd MSL consumer lifestyle agency Fuel Communications, will now be the general manager.  He will be in full control of the agency, preparing for managing director Laura Beament returning from maternity leave by the end of the year.  Over at Herd MSL corporate, government and B2B agency N2N Communications, media director Damian Marwood was promoted to acting general manager.  He will oversee the agency as the current GM, Katarina Farrell, is set to go on maternity leave.   At Herd MSL’s specialist social, digital and content creation agency Touch Creative, senior account director Cal Guyll is now the agency chief and strategy/insights director.  He has been with the agency for over three years, with one highlight being overseeing the creation of end-to-end insights platform MSL Fluency. “Mallis, M

P4 and Ruby Communications assume Sabio name

By Jonas Lopez in Marcoms News on
Marketing and communications agencies P4 Group and Ruby Communications have reformed under the brand name Sabio (pictured). Taking from the Spanish word for “wise,“ the rebrand was the last act of change that began with P4 Group and Ruby merging their operations in August 2020. It will cover their offices in Brisbane, Sydney and the Gold Coast, with specialists covering services such as marketing, PR and communications, digital marketing, engagement and creative. P4 founder/CEO Adrian Basile will be in charge of Sabio. “We want people to know that we’ll be carrying all of our experience and incredible team into Sabio – our team are the lifeblood of our company so it’s important to us that we bring our highly skilled mix of individuals and our vibrant culture into this next chapter,” he said.  P4 managing director Naomi Spies will be in a similar role going forward, and was elated at what the new agency can do. “Sabio will always be a fluid agency that is ever-chan

Araya-Marvin joins Six Black Pens

By Jonas Lopez in Marcoms News on
Communications agency Six Black Pens has welcomed the services of Claudia Araya-Marvin as senior account director. She came in from Millers Point brand agency Principals, where she served almost 20 years as project management chief and business development director.  “We’re thrilled to welcome Claudia to the team. She has a fantastic depth of experience and brings an energetic drive to the table. She’ll be a great strategic partner to our team and our clients,” said  agency group account director Vanessa O’Brien. Follow Araya-Martin on LinkedIn

New agency Yellow now in business

By Jonas Lopez in Marcoms News on
Adhesive PR founder/managing director Mike Maurice and HAVAS co-maker founder Tim Rasbash have joined forces to establish a new agency called Yellow (pictured). The agency aims to make a mark in the influencer scene through ambassador, advocacy, and influencer activities. Sony Electronics and HR portal SEEK have signed on as Yellow’s inaugural clients. Rasbash will be Yellow’s managing director.  Maurice continues his work at Adhesive PR, with Adhesive PR tapping account manager Lisa Gribble and senior account executive Madison Yarrow to work under Rasbash at Yellow.  Although Yellow has Adhesive PR staff on the rolls, it will be a separate entity, but may be working with Adhesive on some specific campaigns.   “We called ourselves Yellow as it is the colour of friendship. This is exactly what we’re driven to create between brands and their partners. We want them to step away from the one-off highly scripted and transactional-based agreements, into richer, more mutually

Barclay to lead Magnum and Co

By Jonas Lopez in Marcoms News on
Katie Barclay is now the sole owner of independent brand communications agency Magnum and Co. The change was made official today as the agency announced that Barclay’s co-founder, Michelle Hampton, is leaving the industry after 16 years, signing over her stake to Barclay. Hampton sought to step down and explore new career opportunities. “Creating Magnum & Co has afforded me so many incredible experiences.  Some amazing times, some very challenging times, and everything in-between.  But ultimately, something I will always be very, very proud of,” she said.   “I really could not be happier to take the reins and build the agency into one of the best indies in the country. Working with such incredible clients and an amazing team of talented, lovely and like-minded people, we have so much potential… I’m so proud of what we’ve achieved and excited about what the future holds as, together with an amazing leadership team, I lead the agency into a new chapter,” said

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Marcoms news latest

Little Train adds new clients
More clients are in with Little Train.

The Concierge starts ReleaseIt representation
The Concierge Agency will handle the ReleaseIt account.

Herd MSL tweaks executive roster
New members are in at Herd MSL’s executive tier.