AKQA/Switched On merger complete
By Jonas Lopez in Marcoms News on Thursday, 02nd July 2020 at 1:15pmWPP AUNZ has successfully finished the unification of digital marketing and media consultancy Switched On and innovation and experience design agency AKQA (pictured).
The merger calls for the Switched On brand name to be retired, and its staff integrated into the AKQA organizational structure, with their previous responsibilities intact.
As a result, Switched On MD Chris Hitchcock will be AKQA’s new managing director for media, with WPP APAC managing partner Brian Vella as his immediate superior.
“In line with our new strategy, the combined capabilities of these teams truly provide the ability to craft experiences that are transformative, distinctive, and tuned to ROI. They also represent WPP AUNZ’s focus on providing expertise across the key areas of comme...
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