In an era of shrinking attention spans and fierce competition, brand communication is undergoing a reset. Globally, loud messaging is giving way to clarity, trust, and insight‑led storytelling. While markets like the UK and Europe lean on minimalism and precision, India’s communication landscape is more complex — shaped by scale, cultural diversity, and rapid digital growth. Manoj Gupta, Global Lead – Branding & Communication, recalls a standout campaign in the industrial aftermarket space: “The mechanic is the final brand ambassador. We repositioned the brand from a product supplier to a trusted performance partner, integrating influencer advocacy (mechanics), regional storytelling, and ground‑level engagement with a strong digital amplification layer.” The initiative delivered double‑digit growth, stronger channel loyalty, and higher brand recall. Gupta notes: “Authentic storytelling combined with last‑mile influence can outperfo

InnovationAus’ Joseph Brookes believes his winning entries at this year’s Lizzies were good examples of reporting that goes beyond the news cycle.  Brookes was awarded John Costello Best Business Technology Journalist at the Samsung Australian IT Journalism Awards.  “[The entries] are the amalgamation of relationships that you build up with people, sources and the experts you speak to. It’s always going on in the background,” Brookes told Influencing.  Brookes' winning entries included “‘Failure on top of failure’: Welfare systems on the brink,” “Australia’s Top Secret cloud and the battle for sovereignty,” and “Ed Santow’s decade of wrestling with AI ethics.” Brookes said the award meant a lot.  “You look around at people like Cam Wilson at Crikey, Josh Taylor at The Guardian, my colleague, Justin Hendry – they do incredible reporting. So to have a place

iTnews has taken out the inaugural Len Rust Best Business Technology Media category at this year’s Samsung Australian IT Journalism Awards.  iTnews Associate Editor Andrew Colley accepting Len Rust Best Busines The publication won for work that included an item penned by Editor-In-Chief Ry Crozier titled, “How NAB unwound Teradata's 'tentacles' to decommission it.” Associate Editor Andrew Colley wrote “BoM never planned to end reliance on 'legacy' site,” while Freelance Journalist Juha Saarinen wrote “Melbourne dev finds gift card PINs can be brute-forced.” Former Associate Editor Eleanor Dickinson penned “Defence vacates Global Switch a year ahead of lease expiry.” Accepting the award on behalf of the publication, Colley told the Lizzies crowd, “I don’t know what to say. This really belongs to the [iTnews] team. I’ve been at [iTnews] for six months and I’ve been really impresse

Tuesday, 28 April, 2026 | There’s a type of tech story that’s time-consuming to put together and that rarely makes the front pages. These stories are about the quiet expansion of systems that government agencies use to collect and analyse citizens’ data. For obvious reasons, neither national governments nor intelligence agencies are keen to highlight just how extensively your personal data is monitored. But the occasional FOI request from a media outlet is successful, which inevitably results in more disturbing news about just how much information the powers-that-be have on everybody. That’s certainly the case with two recent articles from Crikey’s Cam Wilson and Bernard Keane. Wilson’s piece, Calls, messages, police records: How Palantir helped an intelligence agency analyse 42 million data points on Australians, starts by examining a Palantir training manual obtained through FOI. It shows how analysts can ingest and connect phone calls, SMS, met

This morning's The Age CFMEU clean-up suffers major setback as administrator quits The federal government’s effort to clean up the scandal-plagued CFMEU has been hit by a major setback after appointed administrator Mark Irving resigned from the role. The departure comes amid deepening allegations of corruption, organised crime links, internal turmoil and pressure for tougher action against union officials and builders accused of paying bribes. Incoming administrator Michael Crosby now faces immediate pressure to restore credibility to the process, investigate alleged misconduct and show that the government’s intervention can deliver meaningful reform in one of Australia’s most politically sensitive unions. Five-year-old girl missing after alleged abduction in Alice Springs Police are continuing a major search for five-year-old Sharon Granites, who was allegedly taken from her bed at an Alice Springs town camp. Authorities have identified a man in connection

Journalism is often seen as a profession rooted in facts and objectivity. But for those reporting on the ground, especially in moments of crisis and loss, the job comes with an emotional weight that doesn’t always end with the story. Repeated exposure to grief, violence, and human suffering can leave a lasting impact. For many journalists, certain moments, a face, a conversation, a scene, stay long after the assignment is over, shaping how they see both their work and the world around them. Ranjeet Jadhav, an environment journalist and assistant editor at Mid-Day, credits one story with redirecting his career. “I didn’t start out with a fixed plan to cover wildlife. Like many journalists, I was drawn to storytelling and being on the ground, understanding people and situations. But what really shifted things for me was the story of a leopard named Ajoba. He had been radio-collared by renowned biologist Dr. Vidya Athreya, and his journey was remarkable; he travelle

Photo caption: Assam’s eminent litterateur Dr Hiren Gohain, paid tribute to his close friend Nitya Bora during a memorial meet held on Sunday in Guwahati   The media fraternity in Assam is in deep shock following the passing of veteran journalist Nitya Bora on April 22 after a prolonged illness. He was 83. A former editor of the Assamese daily Asomiya Pratidin, Bora had suffered a cardiac arrest six months ago and had been ailing since. He was admitted to a hospital in Jorhat last week, where he had been staying with his daughter and her family. He is survived by his daughter; his wife had predeceased him. Several media organisations and journalist bodies paid tribute to Bora’s contributions to Assamese journalism. Durba Ghosh, President of the Assam Women Journalists Forum, remembered him as a “very good journalist and editor” whose essays and columns were thought‑provoking and widely read. In an official note, Khagen Kalita (President) and Amarendra Deka (Gener