Eleven PR takes on Emerald Foods account
By Jonas Lopez in Marcoms News on Wednesday, 10th June 2020 at 5:05pmEleven PR has become the PR agency of record for NZ ice cream company Emerald Foods.
The new deal will see Eleven take on communications strategy, media relations, influencer, and activations for Emerald’s brand line, such as Zilch and Moevenpick.
Eleven’s sister outfit, TBWA Melbourne, is already tapped for Emerald’s creative work.
“In seeking a new creative and PR agency, we were looking for partners who can help us transform, and ultimately drive our brands forward. TBWA and Eleven’s seamless integrated model showed us first-class thinking that will not only help build brand resonance, but also introduce us to new audiences across Australia and New Zealand,” said Emerald Foods sales and marketing GM Scott Koetsier.
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