Frank PR scores BWS account win
By Jonas Lopez in Marcoms News on Tuesday, 06th August 2019 at 3:48pmWoolworths’ specialist beverage retailer, BWS, has chosen Frank PR Australia as its new PR agency of record.
The new deal calls for Frank PR to handle BWS’ PR and influencer strategy duties. M&C Saatchi and Woolworths @ DAN are also partnering with Frank PR on creative and media relations, respectively. The objective is to showcase BWS as a leading seller of quality tipple and as a store that cares for the community.
“We love briefs that challenge standard category thinking and clients with a genuine enthusiasm to do the unexpected, BWS is just that. Add to the mix smart, forward thinking and supportive client and agency teams and it becomes a dream client.
“This coming year is a great opportunity for Frank and BWS to deliver ambitious campai...
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