The Marcom Avenue, an integrated marketing and communications agency, has secured the public relations and social media mandate by the Trade Fairs Division of Confederation of Indian Industry (CII) for the 16th International Railway Equipment Exhibition (IREE) 2025 to be held at Bharat Mandapam from October 15 to 17, 2025.   The partnership allows the agency to plan and execute a comprehensive communications strategy for CII, encompassing traditional PR, media outreach, social media optimisation and campaign development, including video campaigns and podcasts, to strengthen CII’s voice as India’s premier business association, amplifying its policy advocacy, industry initiatives, and global collaborations.  B Thiagarajan, chairman, Trade Fair Council, CII, stated, “A key highlight of this partnership will be the India International Railway Equipment Exhibition (IREE), organised by CII in association with the Ministry of Railways. As Asia’s largest rail transportation even

Thrillophilia, India’s leading AI-powered travel platform, has appointed The Media Manifest as its official PR partner. The association will focus on strengthening Thrillophilia’s brand presence and shaping conversations around how Indians discover and experience travel.  Speaking about the partnership, Kinjal Shah, co-founder of The Media Manifest, said: “We are excited to partner with Thrillophilia, a brand that is redefining travel for the new-age Indian consumer. At The Media Manifest, we believe in crafting narratives that go beyond traditional communication, connecting brands to audiences through authenticity and relevance. With Thrillophilia’s scale and vision, we see a tremendous opportunity to shape conversations around how India travels and to showcase the brand’s role in driving the future of experiential tourism.”  Abhishek Daga, co-founder of Thrillophilia, stated, “At Thrillophilia, we’ve always believed travel is more than moving from one place to

Honda Cars India Ltd appoints Burson as its strategic communications partner. The partnership aims to strengthen Honda’s brand presence and leadership in India’s dynamic automotive market.   Burson will lead integrated communication efforts to enhance brand reputation, drive stakeholder engagement, and support strategic storytelling.  Deepshikha Dharmaraj, CEO of Burson Group India, said, “We’re proud to partner with Honda, a brand with a strong legacy. Our expertise in automotive communications will help amplify Honda’s leadership and purpose-driven growth in India.” 

Korean skincare brand Laneige has named Filter Coffee Co. as its new digital and social media partner in India. The agency will lead digital strategy, content creation, influencer marketing, events, and e-commerce creatives.   The collaboration aims to boost Laneige’s digital presence, craft compelling brand stories, and strengthen its position in India’s growing skincare market.  “We’re excited to partner with Filter Coffee Co. Their quick thinking, creative approach, and alignment with our brand values make them a great fit. Together, we aim to strengthen Laneige India’s digital presence and lead in the skincare space.” Mini Sood Banerjee, Head of Marketing, Laneige India.  “We’re thrilled to join hands with Laneige India. This adds to our beauty portfolio, and we look forward to boosting their digital presence with bold, creative storytelling.” Anuja Deora, Founder & CEO, Filter Coffee Co.  

PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. With decades of combined experience at top agencies, Zonnios and Hunt aim to cut through industry inefficiencies by offering hands-on expertise at every stage.  Zonnios, whose career spans Clemenger PR, Chep Network PR and Icon Agency, joins forces with Hunt, who has held key roles at H+K, Clemenger BBDO and Thrive PR. "We’re uniquely positioned to deliver high-quality, memorable work that’s both efficient and effective," Hunt explained, revealing the duo founded the consultancy with a simple goal--offering the kind of PR partnership they would want.  Zonnios emphasised their commitment to direct client engagement, adding, "Clients often want different things than they need. Our value is in providing strategic counsel, creative ideas, and sharp execution. We’re

PR and communication agency Roarrr Media announced its collaboration with GNH India Pharmaceuticals. This partnership, covering the brand’s social media strategy and communication, marks a major milestone in strengthening its presence in the healthcare sector.  With partnerships across Medtech Life, Suburban Diagnostics, Shri Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media reinforces its healthcare communication expertise. This collaboration will enhance GNH’s reach through impactful digital content.  Sonali Ramaiya, founder of Roarrr Media, expressed her excitement about the collaboration, stating, “We’re thrilled to work with GNH India, as their core values align with ours. With ‘Good N Honest’ at its heart, we look forward to reflecting this virtue in their communication. This partnership strengthens our position in healthcare PR and communication, and we aim to grow further in this sector.”  GNH India Pharmaceuticals, renowned for expo

Communications industry veteran Rashmi Shetty has launched Cohort Communicationz, a full-service agency offering public relations, influencer and digital marketing, media buying and content creation. The agency aims to build authentic brand-audience connections and drive long-term business growth. In an exclusive interview with Influencing India, Rashmi, who has held leadership roles at Weber Shandwick, Venture Infotek Global, Bharti Airtel and Edelman India, said the agency was born from the growing need for genuine engagement in an evolving communications landscape. “Our unique selling proposition lies in our tailored, result-oriented communication strategies that bridge this gap, ensuring that both businesses and individuals, especially CXOs, founders, and professionals not only gain visibility but also foster meaningful connections with their target audiences,” Rashmi stated. She emphasised the industry’s shift from traditional outreach to integrated strategies, where