Havas scores TK Maxx deal
By Jonas Lopez in Marcoms News on Thursday, 18th February 2021 at 2:56pm
Havas Media has started agency representation for American discount clothing retailer TK Maxx.
The new deal will see Havas Media support the company in media-related service and marketing campaigns. The campaigns include preparations for a resurgent shopping period.
Established in Massachusetts, USA, in 1976, TK Maxx offers designer clothing at high discount prices. The company’s Australian arm has at least 60 branches spread all over NSW, SA, and Queensland.
“TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers. Our goal is to ensure that every dollar invested is focuse...
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