tide.pr has become the representing agency for My Occ Health Record (MOHR).

The new deal will see the tide.pr team work with MOHR to educate Australian business operators with new systems to monitor their employees’ healthcare.

One particular aspect of the system is the Daily Health Check, which guides management with scanning their workplace to ensure it is safely accessible to employees, including tracking for health conditions.

“2020 has proven to be a challenging year for workplaces. It is more important now than ever before for companies to invest in the wellbeing and health of their staff. We’re thrilled to be working with the team at My Occ Health Record and look forward to increasing awareness about the company and its innovative offering to help Australian businesses adapt and more efficiently support their employees,” said tide.pr director Stacey McArdle.

The AMPR Group has signed on three new clients, reported Mumbrella.

The agency’s duties for the first client, cosmetics maker Revlon, will be to handle its ANZ communications duties.

ANZ representation will also be the focus of AMPR’s deal with luxury products company Elizabeth Arden.

For clothing retailer H&M, AMPR will run PR and brand awareness for the company’s new Australian online store and loyalty program. Both sides have worked together on previous projects over the past two years.

BWM Dentsu agency Haystac has landed PR representation for Jaguar Land Rover Australia.

The new deal will see Haystac run trade and lifestyle PR, content creation, ambassador management and influencer engagement for the British automaker. 

“We’re thrilled to be working with an esteemed global brand such as Jaguar Land Rover, and its vision to go above and beyond is in absolute alignment with our ethos here at Haystac. We look forward to working closely with our Dentsu agency partners and the in-house Jaguar Land Rover team to make the brand’s mark locally,” said Haystac managing director Simone Pipkorn.

“Haystac excited us with their understanding of our brand and position in market. They offered forward-thinking tactical ideas to bring to life a robust strategy to help us foster brand love for the Land Rover and Jaguar badges. We now have the added benefit of working with several Dentsu agencies which will place integration at the heart of all our

NSW agency 360PR has become the agency of record for the BATHEFEX home spa essentials line.

Produced by Chemcorp International, the BATHEFEX line comprises Epsom salt baths available in various fragrances, hand/leg masks, and soaps. It is being angled as an end-of-day relaxation product.

Select outlets in Sydney are currently carrying the products.

“BATHEFEX believes in the art of bathing, it is a ritual we live and breathe. We are excited to re-launch this brand into the market. They are affordable, readily available and contain sought-after ingredients, wrapped up in beautiful packaging,” said Chemcorp International marketing manager Erica Galea.

Polkadot Communications is marking spring with four new clients on the rolls.

Nomo Chocolate and fast food chain Rashays have been added to Polkadot’s food practice. Nomo and Polkadot previously worked on an Easter 2020 project. Rashays, meanwhile, joined a market tiff between McDonald’s and Hungry Jacks by introducing its own signature stacked burger.

For the beauty practice, the agency will handle the account for international beauty tech company Foreo. Specialising in skincare and oral hygiene devices, Foreo had spent some time searching for an agency of record but Polkadot’s pitch stood out among a number of candidates.

The health and wellness portfolio has Tasmanian company VBreathe pencilled in. The account was secured as more demand for air purifiers rose as a result of the pandemic. 

“Whilst we have certainly seen some setbacks in our travel client portfolio, we have added some really exciting new brands to our agency this year; each with their