IKON unveils new brand identity
By Jonas Lopez in Marcoms News on Thursday, 17th January 2019 at 1:43pmIKON Communications has started the 2019 anniversary year with an all-new brand identity and a new strategic tool.
A chief element of the rebrand is building the IKON logo through nine geometric shapes coloured in aqua, teal, beige, and orange (pictured). Designed with the help of WPP AUNZ branding agency Landor, the new logo embodies IKON’s nine core services which includes creative, data and analytics, dynamic trading, media planning, and social and content.
IKON Communications CEO Lesley Edwards said the logo embodies the agency’s aim to grow into the future and also preserve its tradition of building up client brands into uniquely Australian figures.
IKON is also taking advantage of the rebranding to introduce the Lexikon strategic planning tool. Mated to IKON’s b...
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