Dentsu India is expanding its Generative Engine Optimization (GEO) practice to help brands improve their visibility and representation across artificial intelligence (AI)-powered search and discovery platforms. The expansion is part of Dentsu India’s broader investment in AI-led marketing transformation, aimed at helping brands strengthen their relevance in the changing digital landscape. As consumers increasingly use conversational AI tools and intelligent assistants to research products, compare options and seek recommendations, brands need to understand how they appear in AI-generated responses, the company said. Dentsu’s expanded practice combines search, content, data, technology and analytics to help businesses assess their visibility, identify gaps and improve how AI systems represent their brands. It will use proprietary tools, including Dentsu Search Intelligence and Dentsu AI Search Suite, alongside technologies and expertise from its partners. The company h

Dentsu Creative’s 2026 global CMO Report, ‘Making it Real’, highlights the challenges marketers face in turning artificial intelligence (AI) investments into business growth, while stressing the importance of human creativity and real-world experiences. Based on a survey of 1,950 senior marketing decision-makers across 14 markets, the report found that 71% of chief marketing officers (CMOs) said AI had improved speed to market, but 70% had yet to see significant cost savings. About 62% said AI-assisted creativity was still unable to fully capture their brand’s tone and identity, while 74% were considering replacing some of their existing tools. The report identifies ten key trends, including the need for distinctive brand identities, stronger customer connections, creator-led campaigns and better integration of media, data and technology. It also found that 83% of CMOs considered hearing directly from customers more important in an increasingly automated wor

Alysha Mortimore joins Bupa Alysha Mortimore has started a new role as change and communications manager at Bupa.  She worked at Transport for NSW for five years, most recently as a senior manager of communications and engagement.  In her previous experience, she worked at Sydney Trains, Rehab Management, and Bureau Veritas Group in various PR roles for a decade. Jack Keys joins Square Jack Keys has joined Square as a business development representative after working for more than two years at Sling & Stone. He was most recently an account manager and previously worked at Pontoon as an account coordinator. Dentsu recruits PR account manager Dentsu Creative is looking to hire a PR account manager based in Sydney. The candidate will drive day-to-day momentum across press office and campaign activity, keeping work moving, stakeholders informed and outputs consistently high quality and develop timely pitches and relevant stories across motoring, lifestyle, educa

Beth Topp joins Asahi Beverages  Beth Topp has taken up a new role as comms manager for strategic projects at Asahi Beverages. Topp worked in various communications roles across the Department of Defence, the Australian Government Department of Finance, the Australian Financial Security Authority, the Department of Treasury and Finance, Victoria, the Bureau of Meteorology, and Crown Resorts. ABC seeks a publicist ABC is looking to hire a publicist based in Sydney or Melbourne. Reporting to the Publicity Manager, you’ll lead the planning and execution of innovative campaigns to promote ABC’s screen content, audio, and news. Working at pace across multiple projects, you’ll manage internal and external stakeholders, including on-screen talent and production partners, ensuring every campaign is delivered with impact.  FUNDAY Natural Sweets recruits a marketing coordinator FUNDAY is looking for an energetic, highly organised and proactive Marketing Coord

Catherine Sumner elevated at nib Group Catherine Sumner has been promoted to group external communications lead at nib Group. In her new role at nib Group, Sumner will be responsible for the organisation’s external communications activities, building on her experience in corporate communications and reputation management. Sumner was most recently the group communications manager for more than a year.  She brings over 15 years of communications experience across Australia and the UK, working across healthcare, consumer, technology and not-for-profit sectors at HubSpot, CSIRO, 303 MullenLowe, Ogilvy PR,  One Anther Community, PLAY Communications, Clemeger Group, YMU and more.