Kate & Co lands drink brandsBy Jonas Lopez in Marcoms News on Friday, 09th March 2018 at 4:39pm
The Kate & Co agency will now handle PR representation for luxury beverage companies San Pellegrino and Perrier.
The deal calls for Kate and Co to handle both companies’ social media accounts, launch new products, manage new brand ambassadors and influencers, and coordinate with media personnel.
The agency already has its work cut out for this month alone, with activities such as San Pellegrino’s sponsorships of the Virgin Australia Melbourne Fashion Festival, the Melbourne Food and Wine Festival, and the F1 Australian Grand Prix.
“We are delighted to be working with San Pellegrino and Perrier. Our diverse client experience, particularly in the food, beverage and hospitality space, coupled with our team’s expertise, make us the perfect fit. We look forward to a long-standing and successful partnership,” said Kate & Co director Kate Keane.
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JWT lands DFAT Smartraveller assignmentBy Jonas Lopez in Marcoms News on Thursday, 06th September 2018 at 1:00pm
WPP AUNZ satellite outfit J. Walter Thompson (JWT) has won the service contract for the Department of Foreign Affairs and Trade’s (DFAT) Smartraveller support service.
Under a new deal which starts today, JWT will craft Smartraveller’s brand strategy. DFAT chose JWT for the assignment based on its strong record with creating effective brand strategies.
"We are thrilled to be leading the new brand strategy for Smartraveller and supporting the Department of Foreign Affairs and Trade’s commitment to encouraging safe travel by Australians overseas,” said JWT-Sydney managing director Paul Everson.
Text100 leadership reorganisedBy Jonas Lopez in Marcoms News on Wednesday, 05th September 2018 at 1:03pm
The Australian branch of marketing communications consultants Text100 has a new leadership team in place, as it moves into new digs in Surry Hills.
At the top, Karen Coleman is back from maternity leave and has taken up the MD position to fill the void left by Simon Fitzgerald, who stepped down in May this year as acting MD and VP for integrated marketing, to take up a managerial job at Bendigo and Adelaide Bank.
Former MD Karen Wells is back from maternity leave and has been promoted to VP Consulting & Strategy while principal consultant Mihika Gujral is promoted to deputy managing consultant.
Current strategist Bec Madden has been included in the leadership team to oversee creative strategy efforts while also hiring new people to the creative team.
The staff movements come as Text100 is preparing to relocate to a new office out in Surry Hills.
Meanwhile, Text100 announced landing seven companies as new clients, with the prominent signings being Cisco, Rode
InsideOut lands new clientsBy Jonas Lopez in Marcoms News on Wednesday, 05th September 2018 at 11:54am
A number of companies have been added to InsideOut’s client list, reported Mumbrella.
For the food and consumer products field, InsideOut will handle the account of Evia, a yogurt company based in Marrickville, NSW.
In the e-commerce section, InsideOut will handle PR and communication work for global digital consultancy RANDEM.
InsideOut’s industrial portfolio will include representation for Super Easy Storage, a nationwide storage unit provider.
Fresh produce marketing and distribution company Freshmax and professional moving firm Hire A Mover, meanwhile, secured a partnership with #AsSeenOn, InsideOut’s influencer marketing division.
“It’s been a big year for the agency and we are enjoying the opportunity to work with such progressive brands in the varying sectors they compete in. The client wins are a testament to the team’s proven capability and strong client relationships,” said agency director Nicole Reaney.
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