New Melbourne office set for LEWIS APAC expansion project

By Jonas Lopez in Marcoms News on

Lewis logo (photo credit: agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.

The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.

“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; We have no legacy infrastructure to dismantle and we have more investment funding available than most competitors. The 2020 plan will see LEWIS grow at a rate faster than almost any agency in the region. An ambitious plan requires talented, driven people to realise it and that’s what we’re looking for now – right the way across the region,” added agency SVP for Southeast Asia Scott Pettet.

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Green Door Co opens new accounts

By Jonas Lopez in Marcoms News on

PR agency Green Door Co has earned representation for three new companies while also having a previous client back on the list, Mumbrella reported today.

The company stated that corporate travel payments provider AirPlus International is assigning Green Door to run its APAC PR operations. Their previous partnership ended in 2015.

The new clients are JDA Software, Nucam Group and Slipstream.

JDA Software is a provider of retail supply-chain solutions and Green Door Co will develop the company’s Australian market brand presence.

For Slipstream, an investment property aggregator, Green Door Co will counsel the company about current Australian property laws and its current market position.

For the Nucam Group account, Green Door Co will aid the executive team in developing a corporate thought-leadership programme.  

“All of these brands, AirPlus International, JDA Software, Nucam Group and Slipstream have one thing in common – they’re focused on becoming

Daylight opens new government relations arm

By Jonas Lopez in Marcoms News on

Boutique communications outfit The Daylight Agency has established a special government relations team.

The new section will handle the agency’s work with accounts for government bodies and political organisations.

To this end, the agency hired licenced solicitor David Begg (pictured) to manage the department. He has around 30 years’ experience working in government circles and several industries, partly as a government relations and advocacy consultant.

“We are extremely pleased David has chosen to join us at a time when we are undergoing significant growth. Along with his commercial acumen, David brings an extensive political network and a deep understanding of government relations and strategy,” said Daylight Agency managing director Chris Gray.

“I am looking forward to working closely with our clients to analyse issues and develop action plans that are workable within both the political and commercial arenas,” said Begg of his appointment.

Ogilvy-BMW partnership ends

By Jonas Lopez in Marcoms News on

Ogilvy Australia’s partnership with the Australian arm of German automaker BMW Group is over.

An Ogilvy representative stated that both companies have agreed not to renew their contract after it recently finished. BMW Group Australia and Ogilvy have been partners since the early 1990s, with the work remit covering sales and marketing for BMW and Mini.

As a result, BMW Group has started to entertain applications for new creative partners.

WPP AUNZ opens new engagement practice

By Jonas Lopez in Marcoms News on

WPP AUNZ is set for improved community relationships with The Bond & Associates, a specialized stakeholder/community engagement agency.

The new agency brings together a team of experts from all of WPP AUNZ’s agencies to handle interactions with private and government stakeholders.

The group’s operations remit includes research, policy development, and government consultancy.

Gail Morgan comes aboard The Bond & Associates from WPP AUNZ government relations agency Hawker Britton as its new national director.  

“With unprecedented infrastructure spending across the country and greater focus expected on service and policy delivery in the future, the demand is already high with further growth in this sector expected.  

“Teamed with an increased understanding by all governments of the critical influence stakeholders can play on policy and service delivery, the time is right for us to create a competitive offer in this space, for the current and

WPP keep BP account

By Jonas Lopez in Marcoms News on

Communications outfit WPP has retained representation for global energy provider BP.

The services retained in the wake of an account review begun last year.

While WPP keeps the BP account, it will assemble a special taskforce to manage BP’s work on advertising, PR, media investment management, digital media, marketing communication and branding services, and brand research. Called Team Energy, the group will comprise staff from all WPP member-agencies.

“Our bespoke vision for BP is a clear demonstration of how we see the future – delivering agile, responsive and impactful services that drive results and help realise the client’s growth ambitions,” said WPP COO Andrew Scott.

Ogilvy ANZ lands Wotif gig

By Jonas Lopez in Marcoms News on

Ogilvy ANZ has won the representation rights for online accommodation company Wotif.

The agency earned the account after three months of negotiations.

The new partnership calls for Ogilvy to handle Wotif’s brand, creative, PR, social media, and content creation duties. Select personnel from Ogilvy’s offices in Brisbane, Sydney, and Auckland will be assigned to the account.

Ogilvy’s ability to provide both traditional and innovative media executions across a broad spectrum of geographic locations is something we’ve worked hard to establish, and something that is now really paying dividends,” said Ogilvy Australia CEO David Fox.

“We were impressed by Ogilvy’s ability to provide creative executions which align with our requirements and needs across a range of channels.

“This coupled with the team’s energy and excitement to understand our business, while diving straight into our upcoming activity, is exciting for all involved,&rd

Host/Havas earns Chatime representation

By Jonas Lopez in Marcoms News on

PR agency Host/Havas has won the account for the Australian operations of Taiwanese tea-house drink chain Chatime.

Under a new partnership, Host/Havas will handle the company’s Australia-wide brand awareness development and communications efforts for the 14-25 age demographic. One target message Chatime is looking to accomplish is position its products for customers seeking refreshment in the afternoons.

The chain, which offers various flavoured fresh and milk teas with tapioca pearls, currently has at least 80 branches across the country. It is also in the midst of developing new flavours.

“Chatime is a new breed of tea that is on a mission to change the way people think about the category with its inventive products. The Chatime brand is fun and playful and that gives us fantastic creative license to celebrate the lighter side of life. We’re excited to partner up and shake up the tea category in style – watch this space,” said agency CEO Laura Aldin

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