NewsLocal sports new sheen
By Jonas Lopez in Media News on Wednesday, 16th January 2019 at 3:06pmNewsCorp Australia’s NewsLocal community newspaper division has started 2019 with a different look and feel for its publications under a new branding campaign.
Under the revamp, 14 community newspapers (pictured) have been changed into tabloid format with a masthead under a common font. The change required several months’ research, including reader feedback, advertiser consultations, and upgrades to the printing presses.
The branding component is centred around the tagline “Get Closer With Your Local,” which is based on a community’s pride in a local newspaper being their prime voice.
“While the size of our publications is changing, our commitment to our local communities is not. In the years ahead we will continue to be a trusted, proud voice in...
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