PRAXIS INDIA 2026: Reputation is capital, not crisis management, says Burson CEO Corey duBrowa
By Staff Writer in Media News on Wednesday, 21st October 2026 at 2:17am
Reputation is too valuable to be treated as a communications function that springs into action only when something goes wrong. For Corey duBrowa, CEO of Burson, it is a measurable business asset that organisations must continually strengthen through leadership, governance, workplace culture and credible action, long before a crisis tests their standing.
Speaking at PRAXIS India on *Earning Reputation in the Intelligence Era*, duBrowa outlined a new approach to public relations that combines artificial intelligence, audience understanding and reputation measurement with the human judgement and relationships that have traditionally defined the profession.
Drawing on more than three decades of experience, including senior communications roles at Google, Starbucks, Salesforce and Nike, he ...
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