Communications industry veteran Rashmi Shetty has launched Cohort Communicationz, a full-service agency offering public relations, influencer and digital marketing, media buying and content creation. The agency aims to build authentic brand-audience connections and drive long-term business growth. In an exclusive interview with Influencing India, Rashmi, who has held leadership roles at Weber Shandwick, Venture Infotek Global, Bharti Airtel and Edelman India, said the agency was born from the growing need for genuine engagement in an evolving communications landscape. “Our unique selling proposition lies in our tailored, result-oriented communication strategies that bridge this gap, ensuring that both businesses and individuals, especially CXOs, founders, and professionals not only gain visibility but also foster meaningful connections with their target audiences,” Rashmi stated. She emphasised the industry’s shift from traditional outreach to integrated strategies, where

PR Professionals, an integrated communications agency and the flagship of PRP Group has welcomed two new clients, MIC Electronics Limited and Stonecraft Group, in Andhra Pradesh, deepening and expanding its presence in the state.  According to a release, the firm will design and execute impactful digital and media communication strategies for transformative educational programs such as the World Bank funded Supporting Andhra’s Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme.   Commenting on the appointment, Dr Sarvesh Tiwari, founder and managing director of PR Professionals, stated, “We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic

Kaizzen has expanded its service offerings with the launch of a public affairs advisory services vertical aimed at helping businesses and institutions navigate India’s evolving policy and regulatory landscape, according to an official release. The new division will focus on stakeholder mapping, government engagement, policy advisory, issue management, legislative tracking, research and narrative building. Emphasising the significance of policy in shaping India’s economic future, Vineet Handa, Founder and CEO of Kaizzen, said, “I strongly believe that policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, experts, industry, government, and think tanks to drive meaningful change.” To lead the initiative, Kaizzen has appointed Jitendra Lall as Senior Director, bringing over 27 years of experience in compliance, bus

Air Canada has announced that it has appointed Actimedia PR and Digital for its pan-India communications mandate.  Actimedia wins the mandate through The PC agency, a travel consultancy that handles PR and communications for Air Canada across EMEA and India, according to an official release.    Amitabh Saksena, founder and director of Actimedia PR and Digital, commented on the partnership, stating, “We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students' leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms.”   This news comes as Air Canada gears up to operate one of its busiest summer schedules ever, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes.  Act

OMD India, part of the Omnicom Media Group, has secured the integrated media mandate for HDFC Life, a long-term life insurance solutions provider, Adgully reported.  The agency will be responsible for handling HDFC Life's media strategy, further enhancing the company's focus on delivering strong customer experiences.   Anisha Iyer, CEO of OMD India, stated that the partnership is designed to “deliver real business impact”.   “We're excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand,” she added.   Vishal Subharwal, group head of strategy and CMO of HDFC Life, expressed confidence in the partnership, as it will add value to their brand story with “exceptional experiences and strategies.”  “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with

Indian Beverage Association (IBA) has appointed Cumulus PR as its PR and communications partner. The appointment aims to amplify IBA’s industry presence, create public engagement, and support its advocacy initiatives.   The PR agency will spearhead a comprehensive national campaign positioning IBA as the definitive voice for the sector’s stakeholders, including manufacturers, producers, and policymakers alike. The campaign will highlight IBA's dedication to addressing industry challenges and leveraging growth opportunities.  JP Meena, secretary general of the Indian Beverage Association (IBA) commented on the partnership, stating, "The non-alcoholic beverage sector is a key contributor to India’s economic growth and innovation landscape today - it is poised to make India a global hub. We believe that the time is right to enhance our efforts towards strategic communication with our stakeholders and drive awareness. Following a multi-agency pitch exercise, we found team Cumulu

Confiance Communications has added Nutrabay, a leading sports nutrition and wellness brand in India, to its growing client portfolio. The PR agency will oversee Nutrabay's communication strategy, focusing on strengthening its brand messaging, fostering media relationships and crafting a dynamic content framework. Working alongside Nutrabay’s corporate communications team, Confiance aims to solidify the brand’s position as a trusted name in sports nutrition and wellness. The strategy will target diverse consumer segments, including fitness enthusiasts, athletes, and wellness-focused individuals across India. According to a press release shared with Influencing India, Bushra Ismail, founder and chief strategist at Confiance Communications, said, “We are excited to partner with Nutrabay, a brand that's redefining the sports nutrition landscape in India. With their pharmaceutical-grade manufacturing standards and commitment to quality, Nutrabay is well-positioned to lead India�