Alexandra Lynne joins Sony ANZ Alexandra Lynne has announced that she has started a new role as social media influencer coordinator at Sony Australia and New Zealand.  Expressing her excitement on LinkedIn, Lynne wrote, “I’m incredibly grateful for the opportunity to join such an iconic brand and work alongside a talented team across the creator and social space.” Most recently, she was a gaming campaign and content manager at Cure Cancer, where she led end-to-end Game on Cancer fundraising campaigns from planning to delivery.  Lynne worked as a creative partnerships coordinator at RODE, a video editor and content specialist at Click Media, and a freelance video editor. She has also been a freelance Twitch streamer since August 2019.  Gangemi takes up new stint at HYROX APAC Adam Gangemi has started a new position as public relations manager, APAC at HYROX APAC, he announced on LinkedIn. Gangemi takes up the role after nearly five years work

IFM Investors seeks a senior associate - corporate communications Patrick Lane is looking for a senior associate of corporate communications at IFM Investors.  The role is a contractual role for 12 months while Jamila Fontana steps away on parental leave and Julia Donovan gets promoted.  The role involves supporting the media strategies to enhance and protect IFM’s reputation globally, developing and delivering high-quality media and communications products, including briefs, talking points, speeches, media releases, responses and social media content.   Reporting to the director of global corporate communications, the candidate will work closely with asset classes and colleagues across the business to achieve their objective of uplifting IFM’s reputation and public profile in target media markets, and among our investors, prospects and key stakeholders.  An ideal candidate will possess a tertiary qualification in communication or journalism

Anna Chubb launches her own advisory practice Anna Chubb took to LinkedIn to announce that she has launched her own advisory practice in Newcastle, Anna Chubb Advisory.  She launches a new venture after working for 27 years in the NSW Government and 3 years in the private sector.    Bryony Massingham launches new health comms venture  Bryony Massingham has announced on LinkedIn that she has launched a new healthcare communications agency, Massingham Communications.  She will work with health organisations that value clarity in complexity, strong stakeholder trust and strategic guidance that builds influence across their ecosystem.  Massingham previously worked in communications roles for over two decades across various groups, including Boggo Road Innovation Junction, Edelman, Hill+Knowlton Strategies, BBC, National Breast Cancer Foundation, Australian Communications Exchange and Bechtel Corporation. Nem Devic joins Kmart Group Nem Devi

Thrillophilia, India’s leading AI-powered travel platform, has appointed The Media Manifest as its official PR partner. The association will focus on strengthening Thrillophilia’s brand presence and shaping conversations around how Indians discover and experience travel.  Speaking about the partnership, Kinjal Shah, co-founder of The Media Manifest, said: “We are excited to partner with Thrillophilia, a brand that is redefining travel for the new-age Indian consumer. At The Media Manifest, we believe in crafting narratives that go beyond traditional communication, connecting brands to audiences through authenticity and relevance. With Thrillophilia’s scale and vision, we see a tremendous opportunity to shape conversations around how India travels and to showcase the brand’s role in driving the future of experiential tourism.”  Abhishek Daga, co-founder of Thrillophilia, stated, “At Thrillophilia, we’ve always believed travel is more than moving from one place to

Honda Cars India Ltd appoints Burson as its strategic communications partner. The partnership aims to strengthen Honda’s brand presence and leadership in India’s dynamic automotive market.   Burson will lead integrated communication efforts to enhance brand reputation, drive stakeholder engagement, and support strategic storytelling.  Deepshikha Dharmaraj, CEO of Burson Group India, said, “We’re proud to partner with Honda, a brand with a strong legacy. Our expertise in automotive communications will help amplify Honda’s leadership and purpose-driven growth in India.” 

Korean skincare brand Laneige has named Filter Coffee Co. as its new digital and social media partner in India. The agency will lead digital strategy, content creation, influencer marketing, events, and e-commerce creatives.   The collaboration aims to boost Laneige’s digital presence, craft compelling brand stories, and strengthen its position in India’s growing skincare market.  “We’re excited to partner with Filter Coffee Co. Their quick thinking, creative approach, and alignment with our brand values make them a great fit. Together, we aim to strengthen Laneige India’s digital presence and lead in the skincare space.” Mini Sood Banerjee, Head of Marketing, Laneige India.  “We’re thrilled to join hands with Laneige India. This adds to our beauty portfolio, and we look forward to boosting their digital presence with bold, creative storytelling.” Anuja Deora, Founder & CEO, Filter Coffee Co.  

PR experts Nick Zonnios and Lauren Hunt have teamed up to launch Zonnios&Hunt, a communications consultancy designed to streamline brand storytelling with a sharp, strategy-first approach, Mumbrella reported. With decades of combined experience at top agencies, Zonnios and Hunt aim to cut through industry inefficiencies by offering hands-on expertise at every stage.  Zonnios, whose career spans Clemenger PR, Chep Network PR and Icon Agency, joins forces with Hunt, who has held key roles at H+K, Clemenger BBDO and Thrive PR. "We’re uniquely positioned to deliver high-quality, memorable work that’s both efficient and effective," Hunt explained, revealing the duo founded the consultancy with a simple goal--offering the kind of PR partnership they would want.  Zonnios emphasised their commitment to direct client engagement, adding, "Clients often want different things than they need. Our value is in providing strategic counsel, creative ideas, and sharp execution. We’re