The Marcom Avenue wins PR mandate for CII’s IREE 2025
By Staff writer in Marcoms News on Tuesday, 07th October 2025 at 9:08pmThe Marcom Avenue, an integrated marketing and communications agency, has secured the public relations and social media mandate by the Trade Fairs Division of Confederation of Indian Industry (CII) for the 16th International Railway Equipment Exhibition (IREE) 2025 to be held at Bharat Mandapam from October 15 to 17, 2025.
The partnership allows the agency to plan and execute a comprehensive communications strategy for CII, encompassing traditional PR, media outreach, social media optimisation and campaign development, including video campaigns and podcasts, to strengthen CII’s voice as India’s premier business association, amplifying its policy advocacy, industry initiatives, and global collaborations.
B Thiagarajan, chairman, Trade Fair Council, CII, stated, “A key highli...
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