Korean skincare brand Laneige has named Filter Coffee Co. as its new digital and social media partner in India. The agency will lead digital strategy, content creation, influencer marketing, events, and e-commerce creatives.   The collaboration aims to boost Laneige’s digital presence, craft compelling brand stories, and strengthen its position in India’s growing skincare market.  “We’re excited to partner with Filter Coffee Co. Their quick thinking, creative approach, and alignment with our brand values make them a great fit. Together, we aim to strengthen Laneige India’s digital presence and lead in the skincare space.” Mini Sood Banerjee, Head of Marketing, Laneige India.  “We’re thrilled to join hands with Laneige India. This adds to our beauty portfolio, and we look forward to boosting their digital presence with bold, creative storytelling.” Anuja Deora, Founder & CEO, Filter Coffee Co.  

PR and communication agency Roarrr Media announced its collaboration with GNH India Pharmaceuticals. This partnership, covering the brand’s social media strategy and communication, marks a major milestone in strengthening its presence in the healthcare sector.  With partnerships across Medtech Life, Suburban Diagnostics, Shri Shri Venkatesh Eye Institute, and Natural Capsule Limited, Roarrr Media reinforces its healthcare communication expertise. This collaboration will enhance GNH’s reach through impactful digital content.  Sonali Ramaiya, founder of Roarrr Media, expressed her excitement about the collaboration, stating, “We’re thrilled to work with GNH India, as their core values align with ours. With ‘Good N Honest’ at its heart, we look forward to reflecting this virtue in their communication. This partnership strengthens our position in healthcare PR and communication, and we aim to grow further in this sector.”  GNH India Pharmaceuticals, renowned for expo

Communications industry veteran Rashmi Shetty has launched Cohort Communicationz, a full-service agency offering public relations, influencer and digital marketing, media buying and content creation. The agency aims to build authentic brand-audience connections and drive long-term business growth. In an exclusive interview with Influencing India, Rashmi, who has held leadership roles at Weber Shandwick, Venture Infotek Global, Bharti Airtel and Edelman India, said the agency was born from the growing need for genuine engagement in an evolving communications landscape. “Our unique selling proposition lies in our tailored, result-oriented communication strategies that bridge this gap, ensuring that both businesses and individuals, especially CXOs, founders, and professionals not only gain visibility but also foster meaningful connections with their target audiences,” Rashmi stated. She emphasised the industry’s shift from traditional outreach to integrated strategies, where

PR Professionals, an integrated communications agency and the flagship of PRP Group has welcomed two new clients, MIC Electronics Limited and Stonecraft Group, in Andhra Pradesh, deepening and expanding its presence in the state.  According to a release, the firm will design and execute impactful digital and media communication strategies for transformative educational programs such as the World Bank funded Supporting Andhra’s Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme.   Commenting on the appointment, Dr Sarvesh Tiwari, founder and managing director of PR Professionals, stated, “We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic

Kaizzen has expanded its service offerings with the launch of a public affairs advisory services vertical aimed at helping businesses and institutions navigate India’s evolving policy and regulatory landscape, according to an official release. The new division will focus on stakeholder mapping, government engagement, policy advisory, issue management, legislative tracking, research and narrative building. Emphasising the significance of policy in shaping India’s economic future, Vineet Handa, Founder and CEO of Kaizzen, said, “I strongly believe that policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, experts, industry, government, and think tanks to drive meaningful change.” To lead the initiative, Kaizzen has appointed Jitendra Lall as Senior Director, bringing over 27 years of experience in compliance, bus

Air Canada has announced that it has appointed Actimedia PR and Digital for its pan-India communications mandate.  Actimedia wins the mandate through The PC agency, a travel consultancy that handles PR and communications for Air Canada across EMEA and India, according to an official release.    Amitabh Saksena, founder and director of Actimedia PR and Digital, commented on the partnership, stating, “We are excited to collaborate with Air Canada on their India journey. Air travel between the two destinations has always been robust thanks to students' leisure and business travellers. With the brand moving into its next phase of growth and expansion, we look forward to assisting them in India and amplifying their presence here through an engagingly woven narrative across platforms.”   This news comes as Air Canada gears up to operate one of its busiest summer schedules ever, allowing more visitors to experience Canada’s cosmopolitan cities and beautiful landscapes.  Act

OMD India, part of the Omnicom Media Group, has secured the integrated media mandate for HDFC Life, a long-term life insurance solutions provider, Adgully reported.  The agency will be responsible for handling HDFC Life's media strategy, further enhancing the company's focus on delivering strong customer experiences.   Anisha Iyer, CEO of OMD India, stated that the partnership is designed to “deliver real business impact”.   “We're excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand,” she added.   Vishal Subharwal, group head of strategy and CMO of HDFC Life, expressed confidence in the partnership, as it will add value to their brand story with “exceptional experiences and strategies.”  “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with