Procam International, India’s leading sports IP promoter, has announced that Neha Kandalgaonkar has been elevated to the position of vice president and head of corporate communications and PR, a release stated. In her new role, Kandalgaonkar will spearhead the organization’s strategic communications initiatives, including media relations and crisis management, as well as global athlete partnerships. She will also oversee the development and execution of integrated communication campaigns for Procam’s marquee events and initiatives, such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata. Vivek Singh, joint managing director of Procam International, commented on the appointment, stating, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills

It’s not often that a communications strategy involves decreasing visibility, but Optus did exactly that last weekend at the Gold Coast 500 Supercars’ round. It gifted long-term not-for-profit partner StandByU Foundation its usual front bumper sponsorship spot on the Mobil 1 Optus Racing Walkinshaw Andretti United car of driver Chaz Mostert. The logo swap exposed the foundation to millions at the track and on TV.  The StandByU Foundation "exists to foster the Connections that link people in need to those who care." The foundation also preaches for close connections and attempts to support those from all walks of life experiencing abuse or isolation. Optus's relationship with the StandByU Foundation dates back to 2018. The foundation was a finalist in that year's Future Makers program and a member of its small business council.  Speaking on the logo swap, Optus's Vice President of Small Business, Emma Jensen, said, "It's such a pleasure to support a small business like Standb

Confiance Communications, an integrated communications agency, has acquired the PR mandate for Stratzy, a SEBI-registered investment advisory platform. The agency will leverage its deep comprehension of the fintech and startup ecosystem to develop Stratzy’s communication strategy including crafting a resilient PR framework, streamlining Stratzy’s brand messaging, and fostering strategic media relations. The primary objective of this collaboration is to build a robust narrative for Stratzy in the retail investment landscape, thereby enabling time- and expertise-constrained retail investors to employ enterprise-grade tech tools for optimised returns, a release stated. Bushra Ismail, founder and chief strategist of Confiance Communications, lauded Stratzy for being a “game changer” for retail investors.  “We're pleased to partner with Mohit and Gaurav in their journey to make retail investing more accessible and intuitive. We strive to enhance the visibility of its investmen

Dentsu India recently hosted the 8th edition of its global annual sustainability event, One Day for Change (ODFC), focusing on “Sustainable Behaviours.” The event, aligned with Dentsu's 2030 Sustainability strategy, emphasised reducing consumption, fostering a circular economy, and protecting finite resources for future generations. Held on September 4, 12, and 13 in Dentsu's Mumbai, Gurgaon, Bangalore, and Pune offices, the event featured activities like a tree plantation drive and a seed ball-making session in collaboration with the SankalpTaru Foundation. The latter resulted in the planting of 730 trees and the creation of over 5,000 seed balls. The final day included a Hackathon by Waste Warriors, addressing waste management in the Indian Himalayas. Harsha Razdan, CEO of Dentsu South Asia, praised employees for their commitment to sustainability, stating that these actions are not only about meeting 2030 goals but creating lasting positive change. Over 500 employee hours

Two marketing communication professionals on opposite sides of the world have alleged that an Australian start-up founder exposed his genitals to them during online business meetings. Last week, Ms. Kiran Deep Sandhu, a corporate communications coach in India, reported to Bangalore police a man she identified as Joe Anthony, alleging he exposed himself after requesting a discovery meeting via the TopMate online networking service. "When I joined, the name displayed was "Joe," which I confirmed was the same individual. However, upon asking him to turn on his camera, I was met with a deeply shocking sight — a naked man with his private parts exposed," she wrote. The incident left her "feeling traumatized and vulnerable", she added. On Friday, Canadian branding consultant Ms. Rose Alkamisi also alleged that a man, who identified himself as Joe Anthony, had exposed himself on a Zoom call, again, under the pretense of a consultation enquiry.  "This morning this perve tried to ruin

Efficacy Worldwide has been appointed the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer.    The agency will spearhead  Hero Cycles' new campaign, 'Cycle Hero Hai,' which is designed to engage urban consumers through innovative and strategic initiatives, a release stated.   With extensive market research to gain a deep understanding of the desires and needs of its target audience, the agency is able to craft compelling narratives that position cycling as a smart, everyday solution for challenges like traffic congestion and maintaining a healthier lifestyle. The agency has strategically placed Hero Cycles in high-traffic urban spots such as restaurants, QSR chains, malls, and upmarket areas through vibrant picture promotional displays in cities like Delhi, Noida, Gurugram, Mumbai, Chennai, Kolkata, Hyderabad, Jaipur, Ahmedabad, etc.