Rohini Saldanha, former Head of Corporate Communications at VML (previously Wunderman Thompson South Asia), has announced the launch of her new public relations firm, The PR Stop, Influencing India has confirmed.  Described as a 'one-stop brand communications company,' The PR Stop aims to help businesses effectively reach their target audiences and drive growth while establishing a unique brand identity.  With nearly two decades of experience in leadership positions in public relations and marketing communications, Saldanha brings a wealth of expertise to her new venture.   In a release to the press, Saldanha stated, "With The PR Stop, my goal is to assist brands in bolstering company identity, help them grow their business, and most importantly help build 'preference' for their brands."  The PR Stop offers a range of services, including content development, media relations, crisis management, brand positioning, and strategic counsel. 

Melbourne-based tech PR agency Media-Wize has added AUSCERT, one of the world’s oldest and Australia’s only computer emergency response teams (CERT), as a retainer PR client.  David Stockdale, Director of AUSCERT said that his organisation had already collaborated with Media-Wize on the production of its podcast “Share today, save tomorrow” and the positive outcomes achieved from that engagement led to broadening the collaboration into PR. “We are delighted to be undertaking PR for the first time in our 30-year history as we forge into a new era as a trusted ally to assist businesses in the battle against escalating cyber-crime,” Stockdale said.  “We have been impressed with the calibre of hosting, robust interviews and production work the Media-Wize team has done on our podcast over the past few years, and we look forward to expanding our partnership and working together to tell more unique stories and share insights that can help keep our members and the wider

The Mint Partners has announced the addition of Chris Lucas Restaurants to its client list. The Lucas Group, known for its unique approach to fine dining experiences, operates several acclaimed venues across Australia, with plans for further expansion. Genevieve Taubman, founder and CEO of The Mint Partners, expressed excitement about the partnership in a press release, stating, "Chris Lucas has been instrumental in reimagining Australia's dining scene, and we look forward to sharing his unique vision as he continues to expand his world-class dining experiences in partnership with Australia's leading property developers." The partnership will focus on high-level PR strategy, business communications, and property profiling to support Lucas Restaurants' expansion plans. This includes upcoming openings such as Batard in Melbourne and Carlotta in Canberra, along with further concepts to be announced in the coming months. Taubman highlighted The Mint Partners' passion for food and its r

The Indian Communications Group (ICG) has released its highly anticipated 2024 Salary Survey Report, offering valuable insights into compensation trends across in-house Communications and public relations roles in India. The report, based on responses from approximately 700 in-house marcomms professionals, aims to provide industry-wide benchmarks and empower professionals to assess their value effectively. Led by business experts Tinu Cherian, Nanda Padmanabhan, and Shashank Bharadwaj, the study fills a significant gap in the industry by offering insights into compensation patterns and career progression recommendations. In a conversation with Influencing India, Shashank Bharadwaj, Communications professional and founder of CommsJobs.in said, 'The in-house communications role salary survey was initiated in response to a notable gap within the industry.'  "Despite the increasing significance of corporate communications as a strategic business unit, there has been a noticeable lac

Bloomingdale, a public relations firm based in Mumbai, has been chosen as the PR agency for Crunchyroll - an anime streaming service owned by Sony - in select Asia markets, including India, Singapore, Indonesia, and the Philippines, Influencing India has confirmed. The agency will oversee strategic planning and coordination of Crunchyroll’s regional PR efforts.  In a press release, Akshat Sahu, Director of Marketing - APAC, Crunchyroll, expressed confidence in Bloomingdale's ability to strengthen Crunchyroll's position in the region. 'With their strategic counsel and expertise in media relations, we are confident in our ability to further establish Crunchyroll as the ultimate destination for anime enthusiasts in the region'.  Diana Fernandes, Founder and CEO of Bloomingdale PR, said she was excited about the partnership and highlighted the vibrant and growing anime community in Southeast Asia. 'We are honoured to be entrusted with the PR mandate for Crunchyroll across Southea

Sydney-based comms agency, Dialogue PR has welcomed three new clients, Energizer Holdings, Australian Beer Co. and Hyatt Regency Sydney, to its client portfolio.  The agency will work with the brands on earned media, influencer management, events, social media, and corporate communications.  Dialogue PR’s founder and MD, Kate Bradley, expressed her pride in the team’s tireless performance despite the industry's various challenges.  “We pride ourselves on working as an extension of our client’s teams and will leverage our industry knowledge, insights, and creative thinking to maximise output and build rock-solid relationships,” she added.  The agency will roll out a comms strategy to support new product developments for Energizer Holdings, amplify key milestones, build advocacy and highlight the brand’s history of innovations across the ANZ market.  For Australian Beer Co., the agency will work on media relations, influencer programs and partnership opportunities.

The Recognition Group has launched Sovereign, a new integrated agency focused on serving the defence and aerospace sectors in Australia. Sovereign, an extension of The Recognition Group's portfolio of marketing and public relations agencies, including Recognition PR and Write Away Communication, aims to cater to the business-to-business (B2B) market sectors, particularly in IT and the built environment. Adam Benson, CEO of Sovereign, highlighted the agency's launch in response to the Australian government's emphasis on enhancing sovereign industrial capabilities. Benson said, 'We’ve chosen to launch an agency into this sector in response to the pace and urgency with which the Australian government is assessing, funding, and developing our warfighting readiness.' Sovereign, leveraging the experience of The Recognition Group's agencies, provides integrated marketing communication and PR services tailored to organisations in the defence and aerospace sectors. These services include