Wunderman Thompson develops new Parkinsons NSW campaign
By Jonas Lopez in Marcoms News on Thursday, 23rd April 2020 at 1:31pm
Wunderman Thompson has teamed up with Parkinson’s NSW on a brand-new campaign, called Parkipsums.
An amalgam of Parkinson’s disease and the Latin phrase “lorem Ipsum” meaning pain itself, Parkipsum is a digital generator that changes the common lorem ipsum text in web development to something that highlights the dangers of Parkinson’s disease and a need for early diagnosis.
The campaign is being tagged to educate younger audiences about the illness, as research data shows that there are at least 40,000 people diagnosed with Parkinson’s disease under 50 years old.
“Other than a tremor, many people don’t know what the symptoms of Parkinson’s are, causing many late diagnoses. And although there is no cure for Parkinson’s, ea...
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