YAAP secures creative and media mandate for Parle Candy Culture
By Staff Writer in Media News on Tuesday, 08th September 2026 at 4:47pm
YAAP Digital has secured the integrated creative and media mandate for Parle Candy Culture following a multi‑agency pitch.
The scope of work includes digital communication, content creation, social media management, influencer collaborations, and media planning and buying. The partnership aims to strengthen Parle Candy Culture’s digital footprint and connect with younger audiences through culture‑driven storytelling and performance‑focused campaigns.
Parle Candy Culture brings together iconic confectionery brands such as Kismi, Mango Bite, Orange Bite, Poppins, Rol‑a‑Cola, Londonderry, and Éclairs, celebrating nostalgia while adapting to a digital‑first consumer landscape.
Mayank Shah, VP at Parle Products, said the brand sought a partner who could blend creat...
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