Procam International, India’s leading sports IP promoter, has announced that Neha Kandalgaonkar has been elevated to the position of vice president and head of corporate communications and PR, a release stated. In her new role, Kandalgaonkar will spearhead the organization’s strategic communications initiatives, including media relations and crisis management, as well as global athlete partnerships. She will also oversee the development and execution of integrated communication campaigns for Procam’s marquee events and initiatives, such as the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata. Vivek Singh, joint managing director of Procam International, commented on the appointment, stating, “I still remember Neha’s first day in the office; her energy and enthusiasm was infectious. From that day to today, her deep understanding of the sports industry, coupled with her exceptional communication skills

Moët Hennessy Australia New Zealand has appointed Nausicaa Charrier as its marketing director, Mumbrella reported.  Previously marketing director for Moët Hennessy Singapore and Malaysia, Charrier brings extensive experience in luxury and FMCG marketing to the new role. She will oversee 18 marketing strategies for the company's portfolio, which includes prestigious brands like Cloudy Bay, Veuve Clicquot, Krug, and Glenmorangie and focus on boosting brand growth, enhancing consumer engagement, and strengthening connections with both local and global markets. Charrier’s career spans several key positions, including global marketing director for Belvedere vodka in New York where she led a successful brand reset, and strategic leadership roles at Moët Hennessy in Asia and France. Ashley Powell, managing director of Moët Hennessy Australia New Zealand, expressed excitement about Charrier’s appointment, noting her global expertise and leadership in driving innovation across m

It’s not often that a communications strategy involves decreasing visibility, but Optus did exactly that last weekend at the Gold Coast 500 Supercars’ round. It gifted long-term not-for-profit partner StandByU Foundation its usual front bumper sponsorship spot on the Mobil 1 Optus Racing Walkinshaw Andretti United car of driver Chaz Mostert. The logo swap exposed the foundation to millions at the track and on TV.  The StandByU Foundation "exists to foster the Connections that link people in need to those who care." The foundation also preaches for close connections and attempts to support those from all walks of life experiencing abuse or isolation. Optus's relationship with the StandByU Foundation dates back to 2018. The foundation was a finalist in that year's Future Makers program and a member of its small business council.  Speaking on the logo swap, Optus's Vice President of Small Business, Emma Jensen, said, "It's such a pleasure to support a small business like Standb

Dentsu India recently hosted the 8th edition of its global annual sustainability event, One Day for Change (ODFC), focusing on “Sustainable Behaviours.” The event, aligned with Dentsu's 2030 Sustainability strategy, emphasised reducing consumption, fostering a circular economy, and protecting finite resources for future generations. Held on September 4, 12, and 13 in Dentsu's Mumbai, Gurgaon, Bangalore, and Pune offices, the event featured activities like a tree plantation drive and a seed ball-making session in collaboration with the SankalpTaru Foundation. The latter resulted in the planting of 730 trees and the creation of over 5,000 seed balls. The final day included a Hackathon by Waste Warriors, addressing waste management in the Indian Himalayas. Harsha Razdan, CEO of Dentsu South Asia, praised employees for their commitment to sustainability, stating that these actions are not only about meeting 2030 goals but creating lasting positive change. Over 500 employee hours

Two marketing communication professionals on opposite sides of the world have alleged that an Australian start-up founder exposed his genitals to them during online business meetings. Last week, Ms. Kiran Deep Sandhu, a corporate communications coach in India, reported to Bangalore police a man she identified as Joe Anthony, alleging he exposed himself after requesting a discovery meeting via the TopMate online networking service. "When I joined, the name displayed was "Joe," which I confirmed was the same individual. However, upon asking him to turn on his camera, I was met with a deeply shocking sight — a naked man with his private parts exposed," she wrote. The incident left her "feeling traumatized and vulnerable", she added. On Friday, Canadian branding consultant Ms. Rose Alkamisi also alleged that a man, who identified himself as Joe Anthony, had exposed himself on a Zoom call, again, under the pretense of a consultation enquiry.  "This morning this perve tried to ruin

Efficacy Worldwide has been appointed the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer.    The agency will spearhead  Hero Cycles' new campaign, 'Cycle Hero Hai,' which is designed to engage urban consumers through innovative and strategic initiatives, a release stated.   With extensive market research to gain a deep understanding of the desires and needs of its target audience, the agency is able to craft compelling narratives that position cycling as a smart, everyday solution for challenges like traffic congestion and maintaining a healthier lifestyle. The agency has strategically placed Hero Cycles in high-traffic urban spots such as restaurants, QSR chains, malls, and upmarket areas through vibrant picture promotional displays in cities like Delhi, Noida, Gurugram, Mumbai, Chennai, Kolkata, Hyderabad, Jaipur, Ahmedabad, etc.