Corner takes on the Oxfam Sydney Trailwalk

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Ditch the Bargaining Code for a Digital Services Tax

By Phil Sim in Media News on
This is not the first time I’ve voiced this opinion. But even after prior misgivings proved that the news bargaining code is unworkable, the government is pressing ahead with the latest iteration of its dereliction of duty. Yes, all the media companies are lined up behind this idea. It’s a quick win for their businesses, which will improve their bottom lines. But the proposed 2.25 per cent levy on some of the larger tech companies does nothing to genuinely encourage or protect local journalism. Yes, Big Tech needs to contribute more. The industry cannot whine about being targeted, because it has done everything possible to limit the amount of tax it pays in local jurisdictions by funnelling as much revenue as possible into countries that minimise its tax obligations. You can't blame Big Tech for that. These companies have obligations to shareholders, and they are playing within the rules of the global economy and the piss-weak tax systems that exist

Upfront: Big Tech levy showdown, AUKUS delays alarm, Tax tweaks backflip?.

By Staff Writers in Media News on
Albanese moves to slug Big Tech for news — and risks a Trump blowback The Prime Minister has unveiled a “News Bargaining Incentive” that would levy major platforms on Australian revenue unless they strike funding deals with local journalism, setting up a fresh showdown with Meta, Google and TikTok. Beyond media sustainability, the policy has geopolitical bite: it risks being framed in Washington as a digital services tax and could provoke retaliation from President Donald Trump. Covered by: The Age, Sydney Morning Herald, Australian Financial Review, Herald Sun, Courier Mail, The Advertiser, Sydney Morning Herald, The Australian, The Age. AUKUS warning lights flash as UK inquiry flags delays and funding gaps A British parliamentary inquiry has warned the AUKUS submarine program is vulnerable to UK funding shortfalls, delays and weakened political leadership — raising questions about timelines and Australia’s long-term deterrence plan. The coverage und

TODAY’S TEN: Manipur unrest review, SC-AIIMS abortion row, RIL’s mega data centre push and more

By Staff Writer in Media News on
Image of the Day:   Tuesday, 28 April 2026 #1  ·  News  ·  In-depth feature Home Secretary reviews security situation in Manipur amid unrest By Vijaita Singh   ·   The Hindu  ·  Page 10 Union Home Secretary Govind Mohan reviewed Manipur's deteriorating security situation amid fresh killings, including two children, and new conflict zones between Kuki and Naga communities. The review flagged a security vacuum created by the withdrawal of 8,500 Central Armed Police Forces for West Bengal election deployment, and discussed the relocation of Kuki-Zo insurgent camps and possession of looted police weapons by a militant faction. Since April 7, eleven people have been killed in the state. The story draws on senior government sources to reveal specific operational details — troop numbers, social media takedowns, named officials at a video-conference review — that go well beyond a routine conflict

NDTV’s new hire has four paws

By Meena R. Prashant in Media News on
A golden retriever walked into NDTV’s Delhi newsroom and no one complained about the distraction. Oscar, introduced as the organisation’s first-ever “Chief Bark Officer,” spent a day among journalists more used to deadlines than dog treats. What followed was less of a gimmick and more of a quiet reset. “While he was mostly here for the head pats and the occasional treat, he accidentally gave us a masterclass in mental health,” NDTV posted on X, a line that quickly caught on, drawing over 146K views. Behind the humour was a deliberate idea. For NDTV, improving morale didn’t need another structured intervention because sometimes it just needed presence. Purva Misra, Chief People Officer, NDTV Group, framed it simply: “Sometimes, it just requires four paws and a wagging tail. We introduced Oscar as our Chief Bark Officer because we believe the best productivity tool is not a piece of software but the unconditional support and stress relief that a companion like him

The new language of brand communication: India’s blend of creativity, data and global thinking

By Suganthi Marimuthu in Media News on
In an era of shrinking attention spans and fierce competition, brand communication is undergoing a reset. Globally, loud messaging is giving way to clarity, trust, and insight‑led storytelling. While markets like the UK and Europe lean on minimalism and precision, India’s communication landscape is more complex — shaped by scale, cultural diversity, and rapid digital growth. Manoj Gupta, Global Lead – Branding & Communication, recalls a standout campaign in the automotive aftermarket space: “The mechanic is the final brand ambassador. We repositioned the brand from a product supplier to a trusted performance partner, integrating influencer advocacy (mechanics), regional storytelling, and ground‑level engagement with a strong digital amplification layer.” The initiative delivered double‑digit growth, stronger channel loyalty, and higher brand recall. Gupta notes: “Authentic storytelling combined with last‑mile influence can outperfo

Lizzies Winners 2026 John Costello Best Business Technology Journalist, Joseph Brookes

By Will McLennan in Media News on
InnovationAus’ Joseph Brookes believes his winning entries at this year’s Lizzies were good examples of reporting that goes beyond the news cycle.  Brookes was awarded John Costello Best Business Technology Journalist at the Samsung Australian IT Journalism Awards.  “[The entries] are the amalgamation of relationships that you build up with people, sources and the experts you speak to. It’s always going on in the background,” Brookes told Influencing.  Brookes' winning entries included “‘Failure on top of failure’: Welfare systems on the brink,” “Australia’s Top Secret cloud and the battle for sovereignty,” and “Ed Santow’s decade of wrestling with AI ethics.” Brookes said the award meant a lot.  “You look around at people like Cam Wilson at Crikey, Josh Taylor at The Guardian, my colleague, Justin Hendry – they do incredible reporting. So to have a place

Lizzies Winners 2026: Len Rust Best Business Technology Media - iTnews

By Will McLennan in Media News on
iTnews has taken out the inaugural Len Rust Best Business Technology Media category at this year’s Samsung Australian IT Journalism Awards.  iTnews Associate Editor Andrew Colley accepting Len Rust Best Busines The publication won for work that included an item penned by Editor-In-Chief Ry Crozier titled, “How NAB unwound Teradata's 'tentacles' to decommission it.” Associate Editor Andrew Colley wrote “BoM never planned to end reliance on 'legacy' site,” while Freelance Journalist Juha Saarinen wrote “Melbourne dev finds gift card PINs can be brute-forced.” Former Associate Editor Eleanor Dickinson penned “Defence vacates Global Switch a year ahead of lease expiry.” Accepting the award on behalf of the publication, Colley told the Lizzies crowd, “I don’t know what to say. This really belongs to the [iTnews] team. I’ve been at [iTnews] for six months and I’ve been really impresse

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