Ditch the Bargaining Code for a Digital Services Tax
By Phil Sim in Media News on Wednesday, 29th April 2026 at 8:45amThis is not the first time I’ve voiced this opinion. But even after prior misgivings proved that the news bargaining code is unworkable, the government is pressing ahead with the latest iteration of its dereliction of duty.
Yes, all the media companies are lined up behind this idea. It’s a quick win for their businesses, which will improve their bottom lines. But the proposed 2.25 per cent levy on some of the larger tech companies does nothing to genuinely encourage or protect local journalism.
Yes, Big Tech needs to contribute more. The industry cannot whine about being targeted, because it has done everything possible to limit the amount of tax it pays in local jurisdictions by funnelling as much revenue as possible into countries that minimise its tax obligatio...
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