DS Group and TV9 Bangla revive Pujoy Pulse, honouring Bengal’s traditions
By Staff Writer in Media News on Wednesday, 17th September 2025 at 7:28pmAhead of Durga Puja, Dharampal Satyapal Group (DS Group) and TV9 Bangla have launched Season 3 of Pujoy Pulse, running September 4 to October 8, 2025. This edition spotlights Pulse Golmol, an imli-flavoured candy positioned to blend nostalgia with Puja traditions.
The theme, “GOL KA MOL,” celebrates the circular icons of Pujo—bindi, bangles, dhunuchi, rosogolla, and the puja thali—and places Bengal’s women at the centre as keepers of tradition and drivers of change.
Key elements this year include an AI-powered storytelling film, a “real-life Durgas” roundtable, showcases of women artisans, and the Pujoy Pulse canter roadshow.
Ashish Bhargava, Senior General Manager, Marketing, Confectionery, DS Group, said, “Pujoy Pulse Season 3 is a heartfelt tribute to the traditions...
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