Flipkart taps Pinkvilla’s star power to drive Gen Z engagement
By Staff writer in Media News on Wednesday, 03rd September 2025 at 7:06pmFlipkart, India’s leading homegrown e-commerce marketplace, has acquired a majority stake in Pinkvilla Media Private Limited, a leading digital infotainment platform. This acquisition is part of Flipkart’s broader strategy to expand its content footprint and enhance engagement with Gen Z and millennial audiences, leveraging Pinkvilla's established brand, capabilities, and loyal audience base.
With movies and celebrity news driving trend and influencing consumption patterns, this acquisition aligns with Filpkart’s goal to engage the younger audience.
Ravi Iyer, Senior Vice President, Corporate, Flipkart, commented, “Our acquisition of a majority stake in Pinkvilla is a critical step in our mission to deepen our engagement with Gen Z. Pinkvilla's robust content IPs and strong...
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