FOURTH RIGHT: The government just handed India's creators a map to the future
By Pragadish Kirubakaran in Media News on Friday, 27th March 2026 at 2:54pm
Image edited by Dinesh Raj M
For the longest time, the Indian media industry's relationship with AI has been something like a monsoon romance full of promise, plenty of heat, but ultimately driven by whoever had the budget to experiment. Platforms did it. Agencies did it. Studios dipped their toes in and called it transformation. The rest of the industry watched, took notes and hoped someone would eventually explain what Vertex AI actually meant for their deadlines.
That someone, it turns out, is the government.
On March 23, the Ministry of Information and Broadcasting quietly did something that deserves far more attention than it received: it partnered with Google to launch a structured, two-phase AI skilling programme targeting 15,000 professionals in the creative and ...
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