IBA appoints Kaizzen as strategic communication partner for PR and advocacy support
By Staff Writer in Media News on Thursday, 13th November 2025 at 8:22pm
Indian Beverage Association (IBA), the apex industry body representing non-alcoholic beverage companies across India has appointed Kaizzen, to drive its public relations, public affairs, and advocacy mandate.
Through this partnership, Kaizzen will lead strategic communication initiatives focused on strengthening IBA’s narrative within the public, media, and policy ecosystem. The collaboration will aim to build a transparent and science-led dialogue around key issues such as nutrition, sustainability, and responsible consumption, while also highlighting the beverage industry’s contribution to India’s economy, innovation, and employment generation.
"We are pleased to win the trust of the Indian Beverage Association, which represents one of India’s most dynamic consumer sectors. A...
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