ICFC invites founding members to shape India’s CTV and FAST ecosystem
By Staff Writer in Media News on Thursday, 15th October 2026 at 12:48pm
The proposed India CTV & FAST Council (ICFC) has invited organisations across India’s Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) ecosystem to become founding members and help shape its priorities and governance.
The Expression of Interest (EOI), open until October 31, 2026, follows an industry roundtable convened by Runn Media Labs, the company behind RunnTV, in September. Participants included JioStar, Zee, Shemaroo, Magnite and The Trade Desk.
ICFC aims to promote transparent advertising, trusted audience measurement, fraud prevention, common standards and fair distribution. The initiative welcomes broadcasters, platforms, advertisers, agencies and technology providers. Submitting an EOI involves no financial or membership commitment.
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