Interactive Avenues wins RPPL social media mandate
By Staff Writer in Marcoms News on Tuesday, 16th July 2024 at 7:57pmInteractive Avenues, the digital arm of IPG Mediabrands India, has won the social media mandate for Racing Promotions Pvt. Ltd. (RPPL), India's leading motorsports management enterprise.
The agency will elevate the digital presence of RPPL's flagship properties, the Indian Racing League and FIA Formula 4, and handle the account from their Mumbai office.
Commenting on the collaboration, Akhilesh Reddy, Chairman, RPPL, said, “Our vision is to place India on the global motorsports map and social media is a crucial part of this journey.
Interactive Avenues presented a compelling long-term strategy and we’re confident that their expertise in sports marketing will help us consistently grow our fan base and elevate engagement around the Indian Racing Festival.
The partnership ...
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