Journos give verdict on Media Watch product reviews episode.
By Will McLennan in Media News on Friday, 07th November 2025 at 11:50amA recent Media Watch segment has caused a stir, raising questions about how companies approach potential product review opportunities.
The ABC program detailed the AlloffRoad 4x4 YouTube channel, and Stephan Fischer offered a product to review by electronics company DJI
Fischer was keen to review its DJI Power 1000 V2 Power Bank on a 4WD camping trip, but he ended up knocking back the opportunity - which included the product for review, a cash budget of $800 and a list of very restrictive demands.
Those demands included a content plan to be sent to DJI at least 3 days before shooting, a preview video sent before September 10, with the video to be published by September 15.
DJI also provided Fischer with a list of required elements that should be covered.
But perhaps more ...
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