Kotak Mahindra Group appoints dentsu X India as media partner
By Staff Writer in Media News on Wednesday, 10th September 2025 at 7:07pm
Kotak Mahindra Group has awarded its integrated media mandate to dentsu X India after a multi-agency pitch. The account will be serviced from the agency’s Mumbai office.
dentsu X will handle strategy, planning, buying, and execution across TV, print, radio, and digital for Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance. The remit covers a unified, full-funnel approach across platforms.
Commenting on the partnership, Sujata Dwibedy, CEO of dentsu X India, said, “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra Group drive...
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