Mum Central founder reveals secrets to viral success and PR engagement
By Tony Bosworth in Media News on Friday, 28th November 2025 at 11:11amBelinda Jennings, the dynamic founder of Mum Central, a leading online platform for mothers, has offered a candid glimpse into the strategies behind her impressive reach and shared invaluable advice for public relations professionals seeking to connect with her vast audience.
With a staggering 70 million monthly unique users and a peak of 90 million, Mum Central has become a powerhouse in the digital landscape, largely thanks to its organic growth and a keen understanding of its audience.
"Some months we'll reach 70 million mums in the month, 90 actually has been our highest," Jennings told Influencing Insider, and she attributes the success to a consistent content strategy.
"That's just from consistently posting the types of posts we know are going to engage with the audience. So...
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