National Geographic's 138-year journey honoured with month-long special campaign
By Staff Writer in Media News on Friday, 23rd January 2026 at 3:33pm
National Geographic is celebrating 138 years of storytelling with a special campaign titled “Stories That Spark Wonder”, reflecting on the brand’s legacy of exploration, science, photography, and journalism.
For over a century, National Geographic’s iconic yellow border has symbolised curiosity and discovery, bringing audiences closer to remote places, extreme environments, and rare wildlife behaviour. From early expeditions to modern explorations, the brand has consistently delivered research-backed, visually compelling narratives.
According to Adgully, National Geographic has achieved major milestones in photography, including pioneering natural-colour aerial and underwater images and even publishing a hologram cover. It has also chronicled the journeys of leg...
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