PHD India bags Marico’s integrated media mandate
By Staff Writer in Media News on Tuesday, 11th November 2025 at 4:49pm
PHD India has won the integrated media mandate for leading Indian FMCG company Marico Limited, following a rigorous multi-agency pitch. The appointment marks a strategic inflection point for Marico as it seeks to augment its position as a future-ready, digitally empowered consumer company.
Monaz Todywalla, CEO, PHD India, said that partnering with a brand of such legacy and ambition is both a privilege and a commitment. She added, "Together, we look forward to unlocking new possibilities for growth and innovation, building on Marico’s remarkable journey with fresh energy and strategic depth to drive successful business outcomes."
Akash Banerji, Executive Vice President & Head, Digital Transformation and Beauty & Styling Digital Business, Marico Limited, said, "Modern media...
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