PRAXIS India 2026: Health misinformation is costing lives, and PR is helping it spread, warns Dr Cyriac Abby Philips
By Staff Writer in Media News on Tuesday, 27th October 2026 at 8:31pm
Health misinformation is not just a problem of misleading social media posts. It can influence medical decisions, delay effective treatment and, in some cases, contribute to life-threatening complications. Yet individuals promoting questionable health advice can attract millions of followers, sometimes with the help of public relations professionals.
That was the warning from Dr Cyriac Abby Philips, popularly known as The Liver Doc, during his keynote on Facts, Not Fear: Communicating with Courage in an Age of Misinformation at PRAXIS India in Kochi.
Philips, a hepatologist, clinical researcher and public health activist at Rajagiri Hospital in Aluva, questioned the role of communications professionals in promoting health influencers whose popularity may exceed their medical expertise....
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