PRAXIS India 2026: Journalism must serve the public, but it also has to survive as a business
By Staff Writer in Media News on Tuesday, 27th October 2026 at 8:36pm
Journalism is expected to hold power accountable, amplify neglected voices and defend democratic institutions. But it must also attract audiences, generate advertising revenue and remain commercially viable. For Zakka Jacob, Managing Editor of Times Now, navigating that contradiction is one of the defining challenges facing India's news industry.
Speaking at PRAXIS India in Kochi on *Journalism as a Force for Good*, Jacob argued that despite declining trust, misinformation and mounting commercial pressures, journalism remains indispensable to democracy. Its relevance, he said, will depend on how effectively news organisations hold institutions accountable, adapt to changing audiences and use artificial intelligence without sacrificing human reporting.
Jacob, who has spent m...
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