PRAXIS India 2026: PR must shape business decisions, not just communicate them, says Pfizer India chief Meenakshi Nevatia
By Staff Writer in Media News on Tuesday, 27th October 2026 at 8:41pm
Public relations professionals should help shape business decisions rather than simply communicate them after they have been made, according to Meenakshi Nevatia, Country President of Pfizer India. But earning that position requires demonstrating value, challenging leadership when necessary and understanding when public communication can help or complicate a situation.
Speaking at PRAXIS India in Kochi on Public Relations as a Force for Good, Nevatia offered a business leader's perspective on how communications can influence corporate strategy, particularly in industries where public trust is fragile.
Drawing on her experience at Novartis, Stryker and Pfizer, she acknowledged that she had not always considered communications a central strategic function. That changed as she moved ...
To continue reading this article...
More Influencing|Tech
PRAXIS India 2026: Journalism must serve the public, but it also has to survive as a business
By Staff Writer in Media News on Tuesday, 27th October 2026 at 8:36pm
PRAXIS India 2026: Health misinformation is costing lives, and PR is helping it spread, warns Dr Cyriac Abby Philips
By Staff Writer in Media News on Tuesday, 27th October 2026 at 8:31pm
Women journalists’ safety and press freedom concerns take centre stage at Hyderabad conference
By Staff Writer in Media News on Tuesday, 27th October 2026 at 7:02pm
No exemption for the press - DNPA moves Supreme Court against data protection law
By Meena R. Prashant in Media News on Tuesday, 27th October 2026 at 4:21pm
TODAY’S TEN: EC defends 16.1 lakh voter appeals in Bengal, Arunachal dam protests turn violent and more
By Staff Writer in Media News on Tuesday, 27th October 2026 at 3:44pm
Media news latest