PReeps: New CEO for Edelman, Forward reboots, Tonic expands
By Nigel Bowen in Media News on Monday, 20th April 2026 at 11:27amThis week, our round-up of Australian PR moves includes a couple of attention-grabbing exits, one relaunch and several appointments.

Changes afoot at Edelman and WPP
The big news in PR this week was Edelman CEO Tom Robinson calling it a day after almost four years in the top job. Robinson took over the Australian arm of the global agency in mid-2022 from Michelle Hutton, having previously worked at Medicorn for 11 years.
Robinson told Mumbrella, “I’m proud of all that our team and leadership have achieved together. However, the time feels right for a new leader to shape the next phase of the business, and I look forward to taking on a new challenge.” His last day will be May 15 and the agency is now recruiting a replacement.
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