Press release timing is everything
By Seamus Byrne in Media News on Thursday, 15th October 2020 at 10:03amWhen is the best time to send a press release? After all the draft work, the revisions, the client expectation management, the push to meet the deadline, the moment arrives. Time to hit send. But when are you sending it? What else is happening that could capture the attention of the recipients at this critical moment? Send at the wrong time and it's buried in an inbox, lost to the bits of time.

There is no simple answer to this question, of course. The question reminds me of the old saying in advertising that half your budget is wasted but you'll never know which half.
So when is the right time to send a press release? There are good ballpark windows of time, and good times to avoid.
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Don't send after hours.
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Don't send on a weekend.
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Don't s...
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