Press release timing is everything
By Seamus Byrne in Media News on Thursday, 15th October 2020 at 10:03amWhen is the best time to send a press release? After all the draft work, the revisions, the client expectation management, the push to meet the deadline, the moment arrives. Time to hit send. But when are you sending it? What else is happening that could capture the attention of the recipients at this critical moment? Send at the wrong time and it's buried in an inbox, lost to the bits of time.

There is no simple answer to this question, of course. The question reminds me of the old saying in advertising that half your budget is wasted but you'll never know which half.
So when is the right time to send a press release? There are good ballpark windows of time, and good times to avoid.
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Don't send after hours.
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Don't send on a weekend.
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Don't s...
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TODAY’S TEN: Voter roll purge in West Bengal, SC weighs rights in Sabarimala row and more
By Staff Writer in Media News on Wednesday, 08th April 2026 at 3:31pm
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Voter roll purge in West Bengal: 27 lakh deleted, rights concerns grow
Ravik Bhattacharya, Atri Mitra and Sweety Kumari for The Indian Express reported that over 60 lakh names in West Bengal are under review, with over 27 lakh already deleted from electoral rolls after a verification drive by the Election Commission of India. The deletions, revealed on Tuesday, affect many who had voted in the 2024 Lok Sabha elections.
Citizens like migrant worker Antu Sheikh were issued notices over discrepancies, attended hearings, and submitted documents, but were still removed.
Whose fault is it that we can’t vote? If we protest, the police will put us behind bars. I applied online to the tribunal yesterday. I voted in the 2024 Lok Sabha polls at the primary school in our village. Every time there is an election, I make it a point to return home. This time, I am home but cannot vote,” said Antu.
The process has forced many to approach tribunals, raising conce
Influencing Insider | Upcoming Conversation with Rejimon Kuttappan
By Staff Writer in Media News on Wednesday, 08th April 2026 at 2:46pm
Rejimon Kuttappan is an investigative journalist and forced labour investigator based in Kerala, India. He was Chief Reporter at the Times of Oman until 2017, when he was deported by the Omani government for publishing a front-page story exposing human trafficking of migrant domestic workers in the Gulf. Rather than step back, he went further — collaborating with the Associated Press, Human Rights Watch, the ILO, and the International Trade Union Confederation on investigations that have triggered government action across the region.
He is the author of Undocumented: Stories of Indian Migrants in the Arab Gulf (Penguin, 2021) and his debut novel The River of Grey Flowers (Speaking Tiger, 2026), drawn from his firsthand experience rescuing Indians trapped in cyber-fraud compounds in Southeast Asia. A Senior Investigator at Equidem Research, Rejimon is one of the most credentialed journalists working on migrant rights in Asia today.
We go live today at 2 PM on Influencing Insid
FOURTH RIGHT: When the rating goes dark, does the story get clearer?
By Pragadish Kirubakaran in Media News on Wednesday, 08th April 2026 at 2:00pm
Image edited by Dinesh Raj M
There's a peculiar irony at the heart of Indian television news: the metric designed to measure what audiences want has long been accused of distorting what audiences actually get. So what happens when that metric simply disappears?
That's not a hypothetical. Since March 2026, the Ministry of Information and Broadcasting has directed BARC -- the Broadcast Audience Research Council -- to suspend the publication of Television Rating Points for news channels, not once but twice. The most recent extension, issued on March 31, keeps news TRPs dark for a further four weeks, citing "unwarranted sensationalism and speculative content" during the West Asia conflict. MoS L Murugan confirmed in the Lok Sabha that the suspension was first triggered during Operation Sindoor, after certain channels aired content with the potential to "trigger panic among viewers." The broadcasters, for their part, have apparently offered no objec
Lizzies Winners 2026: David Swan – Best Journalist
By Will McLennan in Media News on Wednesday, 08th April 2026 at 11:42am
The Age and Sydney Morning Herald’s Technology Editor David Swan took out the Gold Lizzie for this year’s Best Journalist at the 2026 Samsung Australian IT Journalism Awards.
“I was thrilled to be honest,” Swan told Influencing.
“It's very rare to actually stop and reflect on the work. As journalists, for most of us… we just quickly move on to the next story… to reflect on our achievements is so lovely to do.”
Swan said he became emotional as the night went on, feeling that a year of hard work had been recognised by his peers. He said he’d “worked hard over the past year in particular, and to have that be recognised” by his peers was a lovely thing.
“I was really pleasantly surprised and just came away feeling so grateful to be in this industry and so grateful to have hard work be rewarded.”
Swan also won the Best Security Journalist, Best Telecommunications Journalist and Cass
Upfront: Hero no more, dark secrets, Hanson defends
By Staff Writers in Media News on Wednesday, 08th April 2026 at 7:51am
Front page news for Wednesday, 8th April, 2026
Ben Roberts-Smith charged with war-crime murders in landmark case
The arrest and charging of Victoria Cross recipient Ben Roberts-Smith with five counts of war-crime murder marks one of the most consequential legal reckonings Australia has faced over alleged conduct in Afghanistan, with immediate implications for the ADF, veterans’ community and national institutions. Papers variously focus on the shock arrest and bail fight, the evidentiary trail from the defamation case, and the looming strain on former comrades and witnesses. Covered by: Sydney Morning Herald, The Age, The Australian, The West Australian, Herald Sun, Daily Telegraph, Courier Mail, The Advertiser, The Mercury.
Fuel-security scramble as Middle East tensions bite
With global energy markets rattled by the US–Iran conflict, the Prime Minister is moving to shore up Australia’s fuel supply lines through urgent regional diplomacy, highlighting ho
Journalist Unions slam former Andhra CM over remarks on media
By Staff Writer in Media News on Tuesday, 07th April 2026 at 7:43pm
Journalist unions have strongly criticised recent remarks by former Andhra Pradesh Chief Minister and YSR Congress Party president Y.S. Jagan Mohan Reddy for calling certain national media organisations corrupt.
According to The Hindu, Indian Journalists Union general secretary D. Somasundar, A.P. Union of Working Journalists president I.V. Subba Rao, and A.P. Electronic Media Journalists Association president Yechuri Shiva said it was inappropriate for a former Chief Minister to label sections of the national media as corrupt.
They argued the comments reflect Jagan’s continued disregard for the media. The union leaders pointed out that as a former Chief Minister, political party president, and head of a media organisation, such repeated remarks are both defamatory and unbecoming.
HPU journalism students meet Himachal CM, discuss education reforms
By Staff Writer in Media News on Tuesday, 07th April 2026 at 7:41pm
A group of students from the Department of Journalism and Mass Communication at Himachal Pradesh University recently met Chief Minister Thakur Sukhvinder Singh Sukhu to discuss education reforms.
During the interaction, the Chief Minister highlighted measures taken by the state government to strengthen educational institutions, particularly those run by the government. He also shared personal experiences from his student years, recalling how serving as a class representative at 17 helped shape his leadership qualities, and how his journey through the NSUI, Youth Congress, and Himachal Pradesh Congress Committee prepared him to serve the state.
Citing his own example of coming from a non-political family, Sukhu urged students to actively participate in public service and politics, The News Mill reported.
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