‘Product promotion not really where we’re going’ - Williams
By Tony Bosworth in Media News on Tuesday, 18th November 2025 at 11:48amPublic relations professionals looking to get coverage for clients in Information Age should prioritise insightful commentary on industry issues over product announcements, according to Senior Technology Reporter Tom Williams.
Speaking on Influencing Insider, Williams offered a candid look into the editorial process, and said the publication's focus is, "issues focused rather than announcement focused" content.
Williams also pointed to the sheer volume of pitches received, particularly around artificial intelligence.
"We get so many pitches about AI and yet it's still obviously a very big important topic," he said.
However, he quickly clarified that generic AI announcements – such as a company adding a new AI feature – rarely pique their interest.
"That stuff doesn't rea...
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