Ripe in Town’s founder and editor-in-chief on best PR pitching approaches
By Tony Bosworth in Media News on Friday, 06th February 2026 at 1:49pmFor public relations professionals looking to land coverage with the recently launched travel and lifestyle masthead, Ripe in Town, founder and editor-in-chief Lauren Deighton offers a clear roadmap to success.
In an interview with Influencing Insider, Deighton underlined the importance of tailored pitches, authentic experiences, and building genuine relationships.
Deighton, who launched Ripe in Town less than three months ago, is keen to foster connections with PR professionals.
"I think relationships are fantastic," she says, adding, "I feel like the way I do business is, I’m a relationship person."
She believes connections lead to better pitches and ultimately, better content.
"It will produce better content if we know that PR person understands what we're trying to do ...
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