Seeing is no longer believing: How deepfakes are shaking the foundation of newsroom trust
By Suganthi Marimuthu in Media News on Wednesday, 14th January 2026 at 2:26pm
AI has moved far beyond being a background tool. It now sits inside the very systems that shape how people see, hear, and believe the world. Deepfake videos, synthetic voices, and AI-generated anchors are no longer fringe experiments. They circulate daily on social media, research platforms, and discussion spaces like Quora and Reddit. Often, people engage with them without realising they are interacting with manufactured realities. What looks convincing now carries the power to quietly rewrite truth.
This is no longer just a technological concern. It is a newsroom crisis.
Even industry leaders admit the danger. Google CEO Sundar Pichai has said that while AI may help invent cures for diseases like cancer, it can also generate deepfake videos powerful enough to keep him “sleepless at...
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