The best way to pitch lifestyle magazines
By Elliott Richardson in Media News on Friday, 19th February 2021 at 10:10amAre Media owns some of Australia’s most well-known lifestyle magazines including Woman’s Day, New Idea and WHO. Are Media’s deputy editor of lifestyle, Gabriella Del Grande joined Influencing Insider to explain how she likes to be pitched.

Speaking to host Juliana Pedroso, Gel Grande said images and details are the two most important things to include in a pitch.
“Say the story is on Yoga for example. We like a lot of imagery. We tend to use a lot of stock images or celebrity images just so it’s not tied to a brand unless it is obviously advertorial. When you guys are sending us pitches or stories for your clients, if you can add as much detail as you can… if it’s a particular product, pricing is awesome and the stockist URL.
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