The Other Circle bags Amrutam's national communications mandate
By Staff Writer in Media News on Wednesday, 05th November 2025 at 8:39pm
Ayurvedic wellness brand Amrutam has engaged strategic communications agency The Other Circle (TOC) to lead its public relations and reputation management efforts across India. The partnership aims to enhance Amrutam’s national visibility and promote Ayurveda as an authentic, ethical, and evidence-based wellness system.
Amrutam, certified by the Ministry of AYUSH, is known for its women-first approach and its guiding philosophy, “Health is Beauty.” The collaboration with TOC will focus on reinforcing Amrutam’s commitment to classical Ayurvedic principles and expanding its reach among diverse audiences.
The brand’s offerings prioritise internal wellness through traditional Ayurvedic processes and are designed to support women across various life stages—from menarche to menop...
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