'Trust is the new commodity' - ARN's Head of News on podcasts, journalism, and the battle for credibility
By Tony Bosworth in Media News on Thursday, 02nd October 2025 at 3:51pmThe podcast boom has transformed the way Australians consume audio — but according to Fiona Ellis-Jones, Head of News at ARN, it has also created a dangerously crowded and confusing media landscape.
“The podcasting space in Australia and around the world is very, very crowded. It’s difficult to have visibility,” Ellis-Jones told Influencing Insider.
“I feel sorry for a lot of podcasters that are going it alone, given the amount of resource, energy, and effort it takes to put out a really great podcast. The visibility is really difficult.”
Even with the “might of iHeartRadio - the biggest podcasting platform in Australia,” she said, ARN struggles to cut through the noise. That makes it “very difficult for those podcasters who might be broadcasting, you know, from a ga...
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